Choose Your Type: How Font Psychology Can Influence Your Design

Learn how font psychology can influence your designs.

As humans, we possess many thoughts and feelings that inherently drive our creative processes, and as a result, some of those observations can lead us to make interesting decisions in our creative work.

The concept of font psychology has become increasingly important over the years. As the creative world adapts to change, we are continuously learning how to understand and digest typography in various environments.

Thanks to color psychology, we know how different shapes, accents, and shades trigger certain human behaviors. Similarly, our personal relationships to type fuels identity and inspiration.

What’s Your Type? – Sara Hyndman.

Designer, writer and speaker Sara Hyndman has dedicated over 5 years of research in preaching the gospel of type. Her mission centers around the consumer experience, as well as providing resources that can inform design decisions, nudge positive behavior, and demonstrate the impact that typefaces have on our everyday lives.

So how do we begin applying font psychology to our design thinking? Tim Brown, designer, author, and Head of Typography at Adobe says, “An artist is successful when they are thought-provoking.”

Here are 4 best practices for utilizing font psychology in your design process: