Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

by Phil Duffield

Posted on 03-14-2019

Adobe Adver­tis­ing Cloud is con­tin­u­ing to work close­ly with the search engine Bing, improv­ing effi­cien­cy for shared accounts and sup­port­ing new Bing func­tion­al­i­ty in our tech­nol­o­gy roadmap. To cel­e­brate this part­ner­ship, Bing has now giv­en us the hon­our of being recog­nised as ‘EMEA Tech­nol­o­gy Part­ner of the Year’. The joint work over the past year will be a real ben­e­fit to our Adver­tis­ing Cloud cus­tomers, who will now be able to fur­ther opti­mise their adver­tis­ing spend as a result of our strate­gic engage­ment with Bing’s account man­age­ment team. Our ini­tial inte­gra­tion opened up a sig­nif­i­cant search engine mar­ket­ing (SEM) demo­graph­ic through Bing, where more than 12 bil­lion search­es are con­duct­ed world­wide each month. We are now build­ing on this to make more func­tion­al­i­ty avail­able to our customers.

The inte­gra­tion allows Adver­tis­ing Cloud cus­tomers to access data from Bing, which will help them make bet­ter adver­tis­ing man­age­ment deci­sions. These insights are then fac­tored into deci­sion mak­ing with­in the Adver­tis­ing Cloud plat­form, to opti­mise things like media spend dis­tri­b­u­tion and cam­paign tar­get­ing. The inte­grat­ed feed enables thou­sands of tweaks to be per­formed auto­mat­i­cal­ly each day, com­pared to the dozen or so updates that would be pos­si­ble man­u­al­ly. Armed with hourly insights, Adver­tis­ing Cloud cus­tomers can make more strate­gic bid­ding deci­sions on Bing, which ulti­mate­ly leads to more con­ver­sions and high­er ROI.

Part­ner­ships like the one between Bing and Adobe are help­ing cus­tomers unlock more oppor­tu­ni­ties to opti­mise their data and more effec­tive­ly use their adver­tis­ing spend.

If you’re inter­est­ed to hear more on Adver­tis­ing Tech and how it can dri­ve the cus­tomer expe­ri­ence, Adobe will be at AdWeek and I have the plea­sure of open­ing the Ad Tech track on Tues­day 19th March at 9:15 am. Then please join us for the fol­low­ing ses­sions through the event:

Topics: Digital Transformation, Ad Cloud, customer experience, customer success, UK, UK Exclusive, Digital EMEA