Calling All Experience Makers

Get recog­nised for your excep­tion­al cus­tomer expe­ri­ences with the 2019 Adobe Expe­ri­ence Mak­er Awards.

We nev­er tire of hear­ing about the incred­i­ble expe­ri­ences that Adobe cus­tomers deliv­er through the Expe­ri­ence Cloud plat­form. Your cus­tomers aren’t the only ones who bene­fit from these expe­ri­ences either – your work dri­ves us to be bet­ter too. By con­tin­u­ing to inno­vate and dri­ve our own prod­ucts for­ward, we’re pro­vid­ing you with the tools and tech­nolo­gies you need to keep deliv­er­ing stand­out expe­ri­ences.

The Adobe Sum­mit is the occa­sion to for­mal­ly recog­nise your efforts, and this year the Adobe Expe­ri­ence Mak­er Awards will acknowl­edge those who have pushed the cus­tomer expe­ri­ence enve­lope.

The Adobe Expe­ri­ence Mak­er Awards are unique in the indus­try because they recog­nise how brands deliv­er out­stand­ing cus­tomer expe­ri­ences that tru­ly push the enve­lope and demon­strate inno­va­tion with­in their respec­tive indus­tries.

New categories for 2019

This year’s awards span eight cat­e­gories, recog­nis­ing out­stand­ing out­comes from indi­vid­u­als and teams using any Adobe Expe­ri­ence Cloud prod­ucts.

The 2019 cat­e­gories are:

• Best Audi­ence-Dri­ven Expe­ri­ence, for an indi­vid­ual who has deliv­ered an excep­tion­al audi­ence man­age­ment expe­ri­ence (must use Adobe Audi­ence Man­ag­er).
• Best Com­merce Expe­ri­ence, for an indi­vid­ual who has deliv­ered an excep­tion­al com­merce expe­ri­ence (must use Magen­to Com­merce Cloud).
• Best Data-Dri­ven Expe­ri­ence, for an indi­vid­ual who has deliv­ered an excep­tion­al data-dri­ven expe­ri­ence (must use Adobe Ana­lyt­ics).
• Best Dig­i­tal Expe­ri­ence, for an indi­vid­ual who has deliv­ered an excep­tion­al con­tent expe­ri­ence (must use Adobe Expe­ri­ence Man­ag­er).
• Best Expe­ri­ence-Dri­ven Cam­paign, for an indi­vid­ual who has deliv­ered an excep­tion­al cam­paign expe­ri­ence (must use Adobe Cam­paign).
• Best Inte­grat­ed Ad Cam­paign, for an indi­vid­ual who has deliv­ered an excep­tion­al ad cam­paign (must use Adobe Adver­tis­ing Cloud).
• Best Per­son­alised Expe­ri­ence, for an indi­vid­ual who has deliv­ered an excep­tion­al­ly opti­mised expe­ri­ence (must use Adobe Tar­get).
• Audi­ence Choice Award — Best Expe­ri­ence Inno­va­tion. This award will be open to the pub­lic for vot­ing.

Award entries for Europe are still open until March 31, 2019. Sub­mit your entries for the 2019 awards now. Award recip­i­ents will be recog­nised in front of indus­try inno­va­tors and busi­ness lead­ers dur­ing an award cer­e­mo­ny at Adobe EMEA Sum­mit, which will be held on 15 May in Lon­don.

Tips and tricks for making your entry shine

To ensure your entry finds its way to the top of the pile, we have com­piled a few tips and tricks to pulling togeth­er a strong sub­mis­sion:

1. Show us how Experience Cloud changed it all

Entries should show how Expe­ri­ence Cloud solu­tions have been used to change cus­tomer inter­ac­tion. In per­son­al­i­sa­tion cat­e­gories, for exam­ple, the judges are look­ing for brands that build tai­lored expe­ri­ences for their cus­tomers.

Show how you’ve done this, back up your state­ments with case stud­ies, data, and social proof, and use sup­port­ing mate­ri­als to bring your accom­plish­ments to life.

2. Show us how you reimagined experiences and exceeded customer demand

Every entry is an amaz­ing expe­ri­ence. To make yours shine, make it crys­tal clear how you reimag­ined an expe­ri­ence or expe­ri­ences, and how that impact­ed your cus­tomers and your busi­ness.

The judges want to see cus­tomers who have con­sid­ered what their cus­tomers want and have used tech­nol­o­gy to rethink expe­ri­ences through the entire cus­tomer jour­ney.

3. Show us your innovative side

We know that users are doing amaz­ing things with Adobe Expe­ri­ence Cloud, howev­er, win­ning sub­mis­sions will be able to demon­strate the most inno­v­a­tive or cre­ative solu­tion to a com­plex prob­lem.

Win­ning entries should have a clear state­ment that high­lights the busi­ness issue, how the solu­tion over­came that issue, and how this impact­ed the entrant’s cus­tomers and bot­tom line.

Adobe cus­tomers and part­ners can find sub­mis­sion guide­lines and sub­mit entries online.

We want to know how you are a customer experience leader

Ulti­mate­ly, expe­ri­ences are cen­tral to every­thing we do at Adobe. The 2019 Adobe Expe­ri­ence Mak­er Awards is an oppor­tu­ni­ty to cel­e­brate those who are ahead of the com­pe­ti­tion and oper­at­ing at the next lev­el — and who dri­ve unwa­ver­ing cus­tomer sat­is­fac­tion, con­tin­ued engage­ment, and a bet­ter bot­tom line as a result.

_To learn more and sub­mit your nom­i­na­tions, vis­it the _Adobe Expe­ri­ence Mak­er Awards.