Discover the Full Potential of Your Customer Data at Adobe Summit 2019

Learn how Adobe Experience Platform helps you enhance experiences, improve business intelligence, and boost customer value.

by Scott Christofferson

posted on 03-14-2019

Learn how Adobe Experience Platform helps you enhance experiences, improve business intelligence, and boost customer value.

Experiences are better when they are relevant and personalized. Disparate data silos, proliferating devices, and countless customer touchpoints make it challenging to meet rising customer expectations. At Adobe Summit 2019, there are 20 sessions, 10 labs, and a series of booth activities to help you understand how to deliver relevant customer experiences at scale with Adobe Experience Platform.

Understand more about Experience Platform or gain insights from customer case studies. Discover how to integrate customer data into a real-time customer profile and learn how to leverage machine learning to enhance your customer experiences in real time. Explore new opportunities with mobile extensions. Have some fun at the Adobe booth with Experience Platform games and prizes.

Learn about Adobe Experience Platform

Whether you are new to Adobe Experience Platform or want to take a deep dive, there are 10 sessions and labs to get you the information you want. Overviews of Adobe Experience Platform are available in session or hands-on lab format. Learn how to integrate and extend your functionality with the open environment of Experience Platform Launch. Discover how to upgrade from Dynamic Tag Manager, easily deploy to your website, or automate processes with Reactor API. For a closer look, take a developer deep dive, or explore a session or lab about serverless deployment options.

Make experience your business

Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment. If you want to see how other companies are improving their customer experiences with Adobe Experience Platform, get some True Digital Transformation Stories from Top Brands, explore Digital Transformation and Customer Experience Management, or delve into our Guide to Multichannel Analysis with Home Depot.

Data is at the core

You have loads of data about your customers, from basic identifying details to transaction history, operational details, and behavioral info. Experience Platform helps centralize and standardize customer data from multiple sources. Learn about the Experience Data Model and how to integrate data from multiple sources into 360 degree profiles. Get tips and tricks for identify management, privacy, or hear Adobe’s approach with our Customer Zero project.

Machine learning

Even with the best integrations, humans cannot process the resulting data volume in real time. Machine learning and analytics are essential tools for getting the most from your data. Get the details of Data Science Workspace, Adobe’s machine learning framework. Learn how to gain instant insights into your data, or predict the future. Expand your reach and integrate analytics with your dashboard tools.


Customers are increasingly interacting with your business when they are on the move. Understand how to personalize customer engagements and unleash the power of mobile location with a session or lab on location data. Get hands-on experience with the new mobile extensions and location. Learn tips on the best ways to validate, test, and debug mobile experiences.

At the booth

For a change of pace, stop by the Experience Platform Booth for some games and prizes.

Check out Tech Stack Racer and try your hand at delivering the best customer experience in the shortest possible time. Leaderboards will track player rankings throughout the day. At the end of every day, the first-place player in each level of difficulty will receive bragging rights and a gift card.

Or try your hand at Platform Trivia. Once a day, players will compete in real time to answer questions based on the demo stations. Correctly answering the most questions in the shortest time will decide the winner.

In addition, we will have several 5-minute demo stations for use cases, staffed by subject matter experts, and a video showcasing how Adobe@Adobe used Experience Platform at Tech Summit to create and deliver new experience to attendees.

Finally, you will have even more opportunities to win prizes by sharing your experience playing Tech Stack Racer on social media. Simply follow those 3 steps to enter the raffle:

  1. Post a picture or video of your experience playing Tech Stack Racer
  2. Include the hashtag #AdobeExperiencePlatform
  3. Make your post public on one (or more) of the following social media platforms: Facebook, Twitter, Instagram, LinkedIn

We will draw, at random, one lucky winner at 2pm and 8pm on Tuesday and Wednesday, and at 5pm on Thursday.

*Winners will be notified via the social media platform they used to participate.

Don’t miss Adobe Summit, March 26-28, 2019, at The Venetian in Las Vegas. Register now and sign up for these informative sessions.

Topics: News, Adobe Summit