Adobe at Advertising Week Europe

by Phil Duffield

Posted on 03-18-2019

This week marks the biggest event in the adver­tis­ing indus­try cal­en­dar – Adver­tis­ing Week Europe. It’s an event that sees the best of the best of the entire ad indus­try – from agen­cies, media own­ers, brands and the those in tech – con­gre­gate to tack­le some of the biggest issues for the year ahead. We’re excit­ed as ever to return as the AdTech Track spon­sor, where we’ll be host­ing a series of keynotes, pan­els and lunch­es to explore the good, the bad and the ugly of ad land.

As with each year that’s come before this, Adver­tis­ing Week sees us explore a mul­ti­tude of oppor­tu­ni­ties for the adver­tis­ing indus­try, and of course the chal­lenges. The last year has cer­tain­ly seen the indus­try face a fair bit of both!

If one thing’s for sure, adver­tis­ers have nev­er been faced with so much oppor­tu­ni­ty to reach cus­tomers old and new. Thanks to AI, automa­tion and advanced tar­get­ing tools, there is enough tech in their arse­nals to ensure they’re pro­vid­ing cus­tomers with the best and most rel­e­vant ad expe­ri­ences possible.

But the indus­try is also see­ing a num­ber of chal­lenges, whether it’s ensur­ing that ad cam­paigns are brand safe, in keep­ing with the Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR), and well exe­cut­ed across the accel­er­a­tion of new chan­nels. All the while, brands and agen­cies are recon­fig­ur­ing their rela­tion­ships, as brands seek to take con­trol of their ad operations.

Dur­ing the show, we’re excit­ed to be run­ning a series of keynotes and pan­els that explore the industry’s biggest trends:

We’re excit­ed to see you next week. All infor­ma­tion on our ses­sions are here, and keep up with all of the dis­cus­sions from the event on social using the hash­tags #AWEu­rope, or fol­low us at @AdobeAdCloud.

Topics: Digital Transformation, UK, UK Exclusive, Digital EMEA