A Virtual Conference for Digital Inspiration

by Melanie Dichtl

Posted on 03-21-2019

Join us for Adobe’s first ever Expe­ri­ence Fes­ti­val on 3rd and 4th April

I’m very excit­ed to announce our first ever Expe­ri­ence Fes­ti­val and pro­vide some insights about the amaz­ing con­tent we are going to share.

Join us on 3rd and 4th April to hear from some of Europe’s most inno­v­a­tive large com­pa­nies, includ­ing Twit­ter, Microsoft, and Roy­al Bank of Scot­land, on how to do more with your data and become an expe­ri­ence-dri­ven business.

It’s no secret that cus­tomer expe­ri­ence (CX) has become the ulti­mate dif­fer­en­tia­tor, and data has become the fuel behind amaz­ing cus­tomer expe­ri­ences. From con­tent cre­ation, to CRM, to loy­al­ty schemes, there are dozens of pieces to the cus­tomer jour­ney, all of which deliv­er piles of valu­able data to help shape your approach.

That’s why brands are rac­ing to do more with their data and bet­ter man­age all ele­ments of their cus­tomer expe­ri­ence. Our lat­est Dig­i­tal Trends report found that half of mar­keters are invest­ing in tech­nolo­gies to improve their CX this year, while 63% of IT pro­fes­sion­als have made it a pri­or­i­ty to improve the way they col­lect and con­sol­i­date infor­ma­tion from mul­ti­ple sources.

To get even more per­son­alised with their offer­ing, busi­ness­es are also ramp­ing up their use of arti­fi­cial intel­li­gence (AI). More than a third are using AI to improve their cus­tomer expe­ri­ence. AI’s poten­tial is enor­mous, but here too com­pa­nies need greater con­trol of their data to realise its full potential.

Take con­trol of your Cus­tomer Expe­ri­ence Management

With more data to man­age from more sources, the chal­lenge for brands is to main­tain vis­i­bil­i­ty and con­trol over all this infor­ma­tion, and to use it to deliv­er con­sis­tent expe­ri­ences across every channel.

Adobe experts will par­tic­i­pate in the dis­cus­sions, explain­ing how our cus­tomers use tech­nol­o­gy to bring their ambi­tions to life and out­lin­ing Adobe’s vision for the future of dig­i­tal mar­ket­ing. Expect ses­sions on:

Par­tic­i­pants will also hear from author­i­ties on cus­tomer expe­ri­ence man­age­ment, includ­ing Twit­ter VP, Bruce Dais­ley, and Econ­sul­tan­cy Senior Ana­lyst, Sean Donnelly.

Futur­ist Sophie Hack­ford will deliv­er the open­ing keynote. Known for host­ing the Vogue CNI Lux­u­ry Con­fer­ence and for her provoca­tive views on how tech­nol­o­gy impacts human­i­ty, Sophie will share her char­ac­ter­is­ti­cal­ly mind-bend­ing thoughts on the future of work.

The Fes­ti­val will be entire­ly vir­tu­al. Par­tic­i­pants will be able to tune in using any device, from any loca­tion, and in their choice of Eng­lish, French, and German.

Learn more and register

From AI-dri­ven dig­i­tal expe­ri­ences to 360-degree cus­tomer pro­files, new tech­nolo­gies are ele­vat­ing the dynam­ic between brands and their audi­ences. The Expe­ri­ence Fes­ti­val is a cel­e­bra­tion of this change and a plat­form for shar­ing big ideas. Whether you’re look­ing to improve your dig­i­tal con­tent, unlock the poten­tial of AI, or get more val­ue from your data, we’ve pre­pared two days of talks and pan­el ses­sions designed to edu­cate and inspire.

As men­tioned, the Adobe Expe­ri­ence Fes­ti­val will take place on 3rd and 4th April. Click here to reg­is­ter for your free all-access pass.

For more infor­ma­tion, includ­ing the agen­da and speak­ers list, check out the Expe­ri­ence Fes­ti­val web­site. You can also vis­it the site in French here, or in Ger­man here.

And final­ly, you can fol­low what’s hap­pen­ing at the Fes­ti­val in real-time on Twit­ter using the hash­tag #ExpFes­ti­val.

Topics: Digital Transformation, customer experience, Customer Experience Management, data, Experience festival, experience-driven, UK, UK Exclusive, Digital EMEA