Adobe Analytics Cloud Now Powers Deeper Insights into Customer Engagement

Latest innovations provide a more complete view of the customer journey.

by Adobe Communications Team

posted on 03-26-2019

Despite the ever-growing volume of data, companies still struggle with getting a true view into the customer journey – from prospect to purchase. High consumer expectations, coupled with the ever-growing amount of content your company is creating along with the screens you need to deliver that content to, the online trail gets confusing fast. While deep analysis is the key to differentiating from your competition, the experiences you are delivering, based on a complete view of the customer path, is what can make a one-time customer a long-time customer.

At Adobe Summit, we debuted new innovations in Adobe Analytics Cloud to give data scientists and business analysts a way to map customer journeys more accurately than ever before. Building on Adobe Analytics’ leadership in the industry, this new release introduces deeper insights with Journey IQ and new Analytics integrations with Adobe Advertising Cloud, as well as People-Based Destinations in Adobe Audience Manager. Now brands can activate their audience data within major social platforms for the first time leveraging a Data Management Platform (DMP).

“The process of stitching together a consumer’s offline and online interactions to understand them holistically remains a major challenge for brands. It hinders their ability to provide consistent, compelling, and continuous experiences regardless of where and when a customer engages,” said Jeff Allen, senior director, product marketing, Adobe Analytics Cloud. “With these new industry-first capabilities in Adobe Analytics, organizations will get a more complete picture of the entire customer journey – instantaneously.”

New features in Adobe Analytics include:

New features in Adobe Audience Manager include:

Read about all the latest innovations in Adobe Experience Cloud from Adobe Summit 2019. Adobe Experience Cloud is the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels—all while accelerating business growth. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

Topics: News, Adobe Summit

Products: Analytics, Audience Manager