Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management

by Digital Europe

Posted on 03-28-2019

Cus­tomer loy­al­ty is at risk. Com­pa­nies must work hard­er than ever to cap­ture people’s atten­tion and cre­ate mem­o­rable expe­ri­ences every time a cus­tomer inter­acts with its brand.

As part of Mar­ket­ing Nation at Adobe Sum­mit 2019, we are intro­duc­ing mul­ti­ple new cut­ting-edge capa­bil­i­ties in Adobe Mar­ket­ing Cloud, help­ing mar­keters design and deliv­er trans­for­ma­tive expe­ri­ences to both the busi­ness­es and con­sumers. The new capa­bil­i­ties, which help organ­i­sa­tions lead in Cus­tomer Expe­ri­ence Man­age­ment (CXM), include the first inte­gra­tions of Mar­ke­to Engage and arti­fi­cial intel­li­gence (AI) inno­va­tions, so com­pa­nies can auto­mat­i­cal­ly deliv­er the right expe­ri­ences to the right peo­ple at the right time. With Adobe Sen­sei, our AI and machine learn­ing tech­nol­o­gy, mar­keters can auto­mate these per­son­alised expe­ri­ences at scale.

Addi­tion­al­ly, Adobe, Microsoft and LinkedIn announced they’re join­ing forces to accel­er­ate account-based expe­ri­ences (ABX), trans­form­ing B2B mar­ket­ing. This part­ner­ship will dri­ve bet­ter orches­tra­tion, mea­sure­ment and deliv­ery of tar­get­ed con­tent for a more per­son­alised expe­ri­ence at both the indi­vid­ual and account lev­el on key B2B plat­forms like LinkedIn.

“We believe in cre­at­ing epic expe­ri­ences for our cus­tomers through­out the entire buyer’s jour­ney – from acqui­si­tion to advo­ca­cy,” said Steve Lucas, SVP Busi­ness Devel­op­ment, Dig­i­tal Expe­ri­ence, Adobe. “Unveil­ing the first Mar­ke­to inno­va­tions and account-based mar­ket­ing capa­bil­i­ties inte­grat­ed with Adobe Expe­ri­ence Plat­form, is just the begin­ning of our roadmap togeth­er to deliv­er excep­tion­al per­son­alised expe­ri­ences at scale and move beyond account-based mar­ket­ing towards account-based expe­ri­ences (ABX). With these new capa­bil­i­ties, sales and mar­ket­ing teams will have increased align­ment, con­fi­dence that they are engag­ing with the right peo­ple and accounts, and be able to mea­sure busi­ness impact in entire­ly new ways.”

Adobe also intro­duced new email and cam­paign man­age­ment capa­bil­i­ties built on Adobe Expe­ri­ence Plat­form, the industry’s first open plat­form for CXM. Togeth­er, these first inte­gra­tions of Mar­ke­to Engage, Adobe Mar­ket­ing Cloud and Adobe Cre­ative Cloud, help marketers:

New AI capa­bil­i­ties in Adobe Mar­ket­ing Cloud help mar­keters work smarter, more effi­cient­ly, and intel­li­gent­ly to:

Read about all the lat­est inno­va­tions in Adobe Expe­ri­ence Cloud from Adobe Sum­mit 2019. Adobe Expe­ri­ence Cloud is the industry’s only end-to-end solu­tion for expe­ri­ence cre­ation, mar­ket­ing, adver­tis­ing, ana­lyt­ics, and com­merce. Unlike lega­cy enter­prise plat­forms with sta­t­ic, siloed cus­tomer pro­files, Adobe Expe­ri­ence Cloud helps com­pa­nies deliv­er con­sis­tent, con­tin­u­ous and com­pelling expe­ri­ences across cus­tomer touch­points and channels—all while accel­er­at­ing busi­ness growth. Indus­try ana­lysts have named Adobe a leader in over 20 major reports focused on experience—more than any oth­er tech­nol­o­gy company.

Topics: Digital Transformation, customer experience, Customer Loyalty, Marketo, personalisation, personalised experience, UK, UK Exclusive, Digital EMEA

Products: Marketing Cloud