Breakthrough Innovations in Adobe Marketing Cloud Help Marketers Excel in Customer Experience Management

New AI Capabilities enhance experience delivery and customer engagement.

by Adobe Communications Team

posted on 03-28-2019

Customer loyalty is at risk. Companies must work harder than ever to capture people’s attention and create memorable experiences every time a customer interacts with its brand.

As part of Marketing Nation at Adobe Summit 2019, we are introducing multiple new cutting-edge capabilities in Adobe Marketing Cloud, helping marketers design and deliver transformative experiences to both the businesses and consumers. The new capabilities, which help organizations lead in Customer Experience Management (CXM), include the first integrations of Marketo Engage and artificial intelligence (AI) innovations, so companies can automatically deliver the right experiences to the right people at the right time. With Adobe Sensei, our AI and machine learning technology, marketers can automate these personalized experiences at scale.

Additionally, Adobe, Microsoft and LinkedIn announced they’re joining forces to accelerate account-based experiences (ABX), transforming B2B marketing. This partnership will drive better orchestration, measurement and delivery of targeted content for a more personalized experience at both the individual and account level on key B2B platforms like LinkedIn.

“We believe in creating epic experiences for our customers throughout the entire buyer’s journey – from acquisition to advocacy,” said Steve Lucas, SVP Business Development, Digital Experience, Adobe. “Unveiling the first Marketo innovations and account-based marketing capabilities integrated with Adobe Experience Platform, is just the beginning of our roadmap together to deliver exceptional personalized experiences at scale and move beyond account-based marketing towards account-based experiences (ABX). With these new capabilities, sales and marketing teams will have increased alignment, confidence that they are engaging with the right people and accounts, and be able to measure business impact in entirely new ways.”

Adobe also introduced new email and campaign management capabilities built on Adobe Experience Platform, the industry’s first open platform for CXM. Together, these first integrations of Marketo Engage, Adobe Marketing Cloud and Adobe Creative Cloud, help marketers:

New AI capabilities in Adobe Marketing Cloud help marketers work smarter, more efficiently, and intelligently to:

Read about all the latest innovations in Adobe Experience Cloud from Adobe Summit 2019. Adobe Experience Cloud is the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics, and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels—all while accelerating business growth. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

Topics: Digital Transformation, Adobe Summit, News

Products: Campaign, Experience Manager, Experience Cloud, Marketo Engage, Target, Photoshop, Illustrator, Creative Cloud