ROI of Experience

by Adobe Enterprise Content Team

posted on 03-28-2019

The business impact of investing in experiences? Sky-high. Experience-driven businesses report higher customer retention and repeat purchase rates and are more effective at turning loyal customers into advocates. The complete customer experience is critical to a brand’s ROI. Marketing, advertising, customer experience (CX), digital, and analytics business leaders weigh in on why nailing the customer experience is critical to your brand’s overall health. Here’s what we discovered in a global study conducted by Forrester Consulting:

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Topics: Digital Transformation