Adobe Experience League: Your Personal Guide to Creating Amazing Customer Experiences
by John Watton
Posted on 05-16-2019
At Adobe Summit EMEA this year, one fact is abundantly clear: Experience is everything. To delight customers at each step of their journey, businesses are making customer experience management their priority, investing in AI powered solutions to bolster their efforts and deliver excellent experiences at scale.
But as customer expectations are becoming more and more demanding and complex, and new technologies continue to disrupt the market, being able to deliver compelling customer experiences at the right time, on the right channels, to the right audiences can seem like a huge, impossible task.
This is where our enablement programme, Adobe Experience League, comes into play. With guided learning, one-to-one expert support, and a thriving community of professionals available to answer any burning question you may have in real-time, we’re removing the complexity from Customer Experience Management. The programme is designed to empower companies with the personalised support they need to get the most out of their customer experience investment – and, great news, it’s coming to Europe and will now be available in English, German, French and Spanish!
Tailored learning environment
Having the right tools in your arsenal doesn’t always equate success, especially if these tools aren’t being optimised. Experience League emphasises continuous learning, to ensure your employees are fully supported, making sure they know what their tools can do and are fully equipped to use them. Team members are guided through individualised learning paths aligned with their areas of interest, product use, and their company’s learning focus – it isn’t a one-size-fits-all solution, we’re generating data from Adobe Analytics, Adobe Audience Manager, and Adobe Target, together with AI, to understand individual needs, and perfectly tailor the experience to every situation.
Making the most of your investments
We’re proud of the results our customers can achieve through the use of our products, and equally we want our customers to be able to make the most of their Adobe Experience Cloud investment. Through the use of Adobe Sensei, Experience League offers you a personalised learning experience which blends the right balance of digital and face-to-face community experiences, such as user groups, learning days, and complete courses, ensuring every need is met.
What’s more, Experience League’s streamlined guidance includes advanced search capabilities, meaning customers have easy access to crucial content, like instructional implementation guides, removing the frustration of having to riffle through massive amounts of content to find the exact instructions you need. Handily, access to customer conference videos, detailing insights on how other companies are making best use of Adobe Experience Cloud, are also at hand.
To support and encourage employee learning, gamification is built into Experience League – employees can receive awards and be recognised for attending events that expand their digital experience skills, allowing them to see how their individual progress is helping the company achieve great things, and giving them the opportunity to become more emotionally invested in their development within the business. The programme tracks progress, including across regions, so companies can see how everyone is advancing, making sure there is a clear view of how employees are growing in-line with company vision and values.
Find out how to kickstart your Customer Experience Management skills with guided learning and a supportive community of peers, and learn more about Adobe Experience League here.
Topics: Adobe Summit, UK, UK Exclusive, Digital EMEA