Adobe Experience League: Your Personal Guide to Creating Amazing Customer Experiences

by John Watton

Posted on 05-16-2019

At Adobe Sum­mit EMEA this year, one fact is abun­dant­ly clear: Expe­ri­ence is every­thing. To delight cus­tomers at each step of their jour­ney, busi­ness­es are mak­ing cus­tomer expe­ri­ence man­age­ment their pri­or­i­ty, invest­ing in AI pow­ered solu­tions to bol­ster their efforts and deliv­er excel­lent expe­ri­ences at scale.

But as cus­tomer expec­ta­tions are becom­ing more and more demand­ing and com­plex, and new tech­nolo­gies con­tin­ue to dis­rupt the mar­ket, being able to deliv­er com­pelling cus­tomer expe­ri­ences at the right time, on the right chan­nels, to the right audi­ences can seem like a huge, impos­si­ble task.

This is where our enable­ment pro­gramme, Adobe Expe­ri­ence League, comes into play. With guid­ed learn­ing, one-to-one expert sup­port, and a thriv­ing com­mu­ni­ty of pro­fes­sion­als avail­able to answer any burn­ing ques­tion you may have in real-time, we’re remov­ing the com­plex­i­ty from Cus­tomer Expe­ri­ence Man­age­ment. The pro­gramme is designed to empow­er com­pa­nies with the per­son­alised sup­port they need to get the most out of their cus­tomer expe­ri­ence invest­ment – and, great news, it’s com­ing to Europe and will now be avail­able in Eng­lish, Ger­man, French and Spanish!

Tai­lored learn­ing environment

Hav­ing the right tools in your arse­nal doesn’t always equate suc­cess, espe­cial­ly if these tools aren’t being opti­mised. Expe­ri­ence League empha­sis­es con­tin­u­ous learn­ing, to ensure your employ­ees are ful­ly sup­port­ed, mak­ing sure they know what their tools can do and are ful­ly equipped to use them. Team mem­bers are guid­ed through indi­vid­u­alised learn­ing paths aligned with their areas of inter­est, prod­uct use, and their company’s learn­ing focus – it isn’t a one-size-fits-all solu­tion, we’re gen­er­at­ing data from Adobe Ana­lyt­ics, Adobe Audi­ence Man­ag­er, and Adobe Tar­get, togeth­er with AI, to under­stand indi­vid­ual needs, and per­fect­ly tai­lor the expe­ri­ence to every situation.

Mak­ing the most of your investments

We’re proud of the results our cus­tomers can achieve through the use of our prod­ucts, and equal­ly we want our cus­tomers to be able to make the most of their Adobe Expe­ri­ence Cloud invest­ment. Through the use of Adobe Sen­sei, Expe­ri­ence League offers you a per­son­alised learn­ing expe­ri­ence which blends the right bal­ance of dig­i­tal and face-to-face com­mu­ni­ty expe­ri­ences, such as user groups, learn­ing days, and com­plete cours­es, ensur­ing every need is met.

What’s more, Expe­ri­ence League’s stream­lined guid­ance includes advanced search capa­bil­i­ties, mean­ing cus­tomers have easy access to cru­cial con­tent, like instruc­tion­al imple­men­ta­tion guides, remov­ing the frus­tra­tion of hav­ing to rif­fle through mas­sive amounts of con­tent to find the exact instruc­tions you need. Hand­i­ly, access to cus­tomer con­fer­ence videos, detail­ing insights on how oth­er com­pa­nies are mak­ing best use of Adobe Expe­ri­ence Cloud, are also at hand.

To sup­port and encour­age employ­ee learn­ing, gam­i­fi­ca­tion is built into Expe­ri­ence League – employ­ees can receive awards and be recog­nised for attend­ing events that expand their dig­i­tal expe­ri­ence skills, allow­ing them to see how their indi­vid­ual progress is help­ing the com­pa­ny achieve great things, and giv­ing them the oppor­tu­ni­ty to become more emo­tion­al­ly invest­ed in their devel­op­ment with­in the busi­ness. The pro­gramme tracks progress, includ­ing across regions, so com­pa­nies can see how every­one is advanc­ing, mak­ing sure there is a clear view of how employ­ees are grow­ing in-line with com­pa­ny vision and values.

Find out how to kick­start your Cus­tomer Expe­ri­ence Man­age­ment skills with guid­ed learn­ing and a sup­port­ive com­mu­ni­ty of peers, and learn more about Adobe Expe­ri­ence League here.

Topics: Adobe Summit, UK, UK Exclusive, Digital EMEA