Return on Experience: See the Real Value Of Adobe Experience Cloud
by Adobe Communications Team
posted on 05-16-2019
Growing consumer expectations as well as competition for customer time and attention forces companies to invest in technologies that improve the value of customer interactions. In other words, a killer consumer experience is no longer a “nice to have.” It is a must-have for brands that want to win in today’s world.
Indeed, companies must close the gaps between the customer, the channels where they live, and most importantly, the experiences they expect. At Adobe, we’re working hard to close these gaps by helping brands reimagine how they engage with their customers. With the right customer experience management strategy, it’s possible for companies to not only orchestrate and personalize the entire end-to-end customer experience, but to do it moment to moment, at scale, on any channel, and in real-time.
What is Customer Experience Management you ask? Read here for more.
The numbers speak for themselves. Ten out of the 10 largest global auto manufacturers and U.S. financial institutions, 9 out of the 10 largest U.S. media companies, global airlines, and U.S. Internet retailers, and 8 out of the 10 largest global hotel chains use Adobe Experience Cloud as their Customer Experience Management solution. And, 79% of our top 500 customers use three or more Adobe Experience Cloud solutions.
Earlier this year, we commissioned a study with Forrester Consulting to determine the total economic impact of Adobe Experience Cloud. Speaking with nine customers across multiple geographies and industries (with an average of nearly five Experience Cloud products used), Forrester aggregated the benefits these customers achieved and modeled it over three years. Key findings include:
- 14% YoY growth in new unique site visitors
- 25% increase in web and mobile conversion rates
- 14% increase in Net Promoter Score
- 7 month payback period
We are taking the Forrester research one step further with our Return on Experience tool on Adobe.com, where you can determine for your company the value in using Adobe Experience Cloud. Return on Experience surfaces points of value within three different areas: financial growth, productivity gains and cost savings for brands. Each experience will end with a personalized ROI report to download and share with other key stakeholders.
See for yourself.
Products: Advertising Cloud, Analytics, Audience Manager, Campaign, Experience Cloud, Target