Announcing the 2019 Adobe Insider Tour
by Eric Matisoff
posted on 05-21-2019
It’s time to bring the Adobe Experience Cloud product team on the road again! For the third year in a row, Adobe product team members will fly around the world to bring you a free half-day networking and learning event filled with tips, tricks, and best practices!
This year’s Adobe Insider Tour, brought to you by Adobe Experience League, is sure to be our best journey yet. We’ve incorporated some fun new sessions into the suggestions from last year — extra time with experts, customers, and your peers.
Like each of the past two years, we’ve secured fun event locations that combine the unique experience that you’ve come to expect from Adobe with a bigger focus on an enjoyable work environment (good Wi-Fi, laptop outlets, etc). For example, in Atlanta, we’ll be heading to the home of the Atlanta Falcons — Mercedes-Benz Stadium! Plus, we’re excited to include even more Adobe solutions in the Insider Tour fun: Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Target, and Marketo Engage.
This year, we’re again looking for Adobe Analytics customers who have Rock Star-worthy Analytics tips to share. Please submit your tips using this online form. To give some context for the kinds of tips we’re looking for, I’ll share what each of the winners from the 2019 Analytics Rock Star sessions at Adobe Summit in Las Vegas and London presented:
Audrey Salerno (Cars.com) — Las Vegas Adobe Summit Rock Star Winner
- Calculate how many [ X ] before a visitor’s first [ Y ].
- Log data issues, site changes, and marketing events in Adobe Analytics.
Piermarco Burrafato (Elsevier) — London Adobe Summit Rock Star Winner
- Apply a monthly unique visitor ratio to behavioral personas to accurately evaluate user growth.
- Trend time-based cohorts to KPIs to discover the “aha moment” for your customers.
Hopefully, these tips from Summit spark some potential ideas for you. We’re looking for tips that would help your analytics peers uncover new and deeper insights or perform their daily tasks more efficiently or effectively. Audrey and Piermarco both won fantastic prizes, and you’ll have the chance to do the same if you join us on the Adobe Insider Tour! Ultimately, your judges will be the attendees in the audience as they will be given the opportunity to vote for their favorite tips live. If you’re debating whether your ideas pass muster, please submit them as you may underestimate how valuable they would be to others (they don’t have to be overly complicated or technical to be well-received).
We’re excited to see you on the Insider Tour!
Topics: News, Digital Transformation
Products: Analytics, Audience Manager, Experience Manager, Experience Cloud, Marketo Engage, Target