Adobe Announced as AAF’s 2020 National Student Advertising Competition Sponsor
by Adobe Advertising Cloud
posted on 06-13-2019
We are thrilled to announce that Adobe has been named by the American Advertising Federation (AAF) as the corporate sponsor for the 2020 National Student Advertising Competition (NSAC). The American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.”, with membership comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members.
The NSAC tasks AAF college chapter teams to develop an integrated marketing campaign in response to a real-world marketing challenge facing Adobe.
We believe that creativity is at the heart of customer experience, which is why we focus so relentlessly on building products that give everyone – from emerging artists to global brands – the tools they need for success. Through customer experience management, creative tools and document services, we are deeply invested in hiring and nurturing exceptional talent to achieve great results, and couldn’t be more excited to sponsor the 2020 National Student Advertising Competition. “The National Student Advertising Competition embodies Adobe’s core values – genuine, exceptional, innovative, and involved – and we are proud to be partnering with the AAF to create a real-world advertising challenge based on Adobe’s solutions for this year’s competition,” said Keith Eadie, VP & GM of Adobe Advertising Cloud.
Approximately 150 colleges participate in the educational program, representing thousands of students steeped in the discipline of advertising and marketing. Over the course of two months, participating teams are narrowed down to the top eight. The finalists will pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, in Palm Springs, CA, June 6-9, 2020.
“In addition to their leading creative and customer solutions, Adobe has a deep commitment to corporate responsibility and investing in the next generation of industry leaders. We are honored that Adobe is demonstrating that commitment by providing real world opportunities to our students,” said AAF COO Connie Frazier.
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Topics: Digital Transformation, Advertising, Education
Products: Advertising Cloud, Experience Cloud