Keywording Cheat Sheet

by The Adobe Stock Team

Posted on 06-18-2019

While keywording isn’t necessarily the most glamorous aspects of the stock business, it is most definitely one of the most important. You can have the best photo or video ever shot in the history of the camera, if a customer can’t find it, they can’t buy it. The way customers find your content is by searching for keywords. Here are our best practices for keywording your content to help increase visibility in search.

Arrange Keywords in Order of Importance

Adobe Stock’s search engine puts an emphasis on keywords based on the order you add them. The most important keyword should be listed first, followed by the second most important, and so on. The first 10 keywords are the most critical.

Image source: Adobe Stock / Monkey Business

Suggested Keywords: newborn, baby, mother, father, African American, man, woman, adult, young, nursery, son, smile, birth, milestone, family, love, indoors, day, people, three, lifestyle

Use the Auto-Keywording Tool

The contributor portal will suggest up to 25 keywords automatically for each submission. Review them for accuracy, reorder or remove irrelevant words, and add any keywords that you think the tool has missed.

If you upload files with keywords already embedded in the metadata, the auto-keywords feature is disabled.

Image source: Adobe Stock / Lukas Gojda

Suggested Keywords: green tea, tea, teacup, herbal, organic, drink, mint, herb, leaf, glass, hot, beverage, relaxation, healthy, sugarcube, no people, nobody

Copy and Paste Keywords

If you prefer to add your own keywords from scratch, you can copy and paste keywords separated by commas, or upload a CSV file. You can add your keywords to the metadata using Adobe Bridge or Lightroom and the Adobe Stock Contributor Portal will automatically add them to your file. It is important to note that Lightroom with alphabetise your keywords so if you use LR, be sure to rearrange the keywords once in the portal in order of importance.

General Keywording Tips:__

Image source: Adobe Stock / PureSolution

Suggested Keywords: illustration, art, graphic, people, man, woman, adult, teamwork, collaboration, team, work, success, business, group, workflow, winning, competition

Keywording Tips for People:

Image source: Adobe Stock / lalalululala

Suggested Keywords: girl, daughter, reading, child, childhood, education, tablet, technology studying, glasses, Asian, lifestyle

Keywording Tips for Animals and Objects:

Image source: Adobe Stock / Wayhome Studio

Suggested keywords: Dalmatian, dog, woman, African American, adult, young, smile, pet, friend, friendship, love, glasses, kiss, joy, happiness, animal, people, one, lifestyle

Things to Avoid:

For additional info on how to optimise your keywords, visit our Learn page.

Ready to start selling your photos, videos, illustrations, and more? Submit them to the Adobe Stock Contributor Portal and get your work out in front of millions of buyers.

Topics: Creativity, advice for creatives, photography, UK, UK Exclusive, Creative EMEA

Products: Stock, Lightroom