The 2019 State Of IT

To be able to provide the best experience possible across every customer touch point, tighter relations between marketing and IT teams is in order. CIOs have become instrumental in forging those ties, all the while their roles evolving as they lead their companies toward customer-centric business practices.

by CMO Staff

Posted on 07-08-2019

Delivering seamless, personalized customer experiences is a top priority among businesses today, as well as a cross-industry driving force behind their digital transformation strategies. To be able to provide the best experience possible across every customer touch point, a tighter relationship between marketing and IT teams is in order.

CIOs have become instrumental in forging those ties, all the while leading their companies toward customer-centric business practices. This month’s collection examines the impact they’re making as “chief enablers” of the modern enterprise.

Topics: Insights & Inspiration, Leadership, Experience Cloud, Trends & Research, Digital Transformation, Future of Work, Trends & Research, CMO by Adobe

Products: Experience Manager, Experience Cloud