Four Reasons Why Adobe Experience Manager and Adobe Campaign Are Better Together
by Tarcizio Morales
posted on 07-31-2019
Adobe Experience Manager and Adobe Campaign. Each stands on its own as a powerful solution that helps brands deliver customer experiences that drive business growth and revenue. In fact, Gartner* recently named Adobe a Leader in both web content management and multichannel marketing hubs, respectively.
But put them together and you get world-class content and marketing campaign management in one. By integrating Experience Manager and Campaign, your marketing teams can create email templates with dynamic personalization and then deliver relevant emails to the right customers in just a few clicks. Read on to learn what that means for your business, including four benefits the Experience Manager and Campaign integration can bring to your brand.
1. Achieve greater brand consistency across channels.
As you know, your website authors spend their day-to-day time creating content that aligns with your brand’s carefully researched style guides and messaging. They know what to say, what imagery to use, and what elements to add to ensure that your website aligns with your business objectives. With this integration, those same content authors can easily create Campaign email templates that match the look and feel of your site and guarantee that your customers get one consistent experience between the two channels. According to Forbes, that level of brand consistency can increase your revenue by 23 percent.
2. Accelerate your time to market.
If your brand relies on an agency to create emails, the delivery process is already pretty fast on your end. The agency hands over HTML, your team pastes it into Campaign and adds a few special tags, and then it’s ready to go. But if your brand creates emails internally, your campaign teams may rely on in-house creatives to deliver wireframes and developers to write HTML. This integration gives authors the ability to quickly create component-based email templates in Experience Manager that marketers can easily deliver from Campaign, speeding up the internal process dramatically. And of course, a faster time to market means a faster time to revenue.
3. Make compliance easier and more efficient.
Year after year, the amount of data-driven content that organizations create increases significantly. Effectively managing this content is especially important if your organization is subject to industry regulations that require content to be saved for a minimum period of time after its creation. Experience Manager allows you to easily save Campaign emails within its repository — as well as back them up and maintain version control — for as long as you need.
4. Get more bang for your Adobe Experience Cloud buck.
If your organization has already purchased Experience Manager and Campaign, integration is as easy as making the two solutions aware of each other. Because they integrate natively, there are no additional purchases to make, and the resources and time required for configuration are minimal. In fact, for organizations with both solutions, deciding not to integrate might mean leaving money on the table. Our step-by-step instructions can help your developers get started. Or contact Adobe Consulting Services to explore support options.
If your organization has only one of the solutions and is considering purchasing the other, there’s one more thing you can add to your “plus” column. Integrating Experience Manager and Campaign will save on practitioner time and cost — immediately and in the long term — since the email templates are builtin and delivered from the same environment.
Get expert tips for your marketers
Integrating Experience Manager and Campaign can speed your marketing processes, ensure brand consistency, enable content retention compliance, and maximize your Adobe investment. What’s more, it makes personalized, targeted emails much easier for your marketers to create and deliver. Read “Adding Adobe Experience Manager to Adobe Campaign” for tips and tricks on how your teams can use the integration successfully.
*Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Products: Campaign, Experience Manager