Adobe Target Announces New Innovations that Deliver Personalization Easier, Smarter and Faster

New recommendations, customization and mobile features advance Customer Experience Management (CXM) across all touch points.

by Drew Burns

posted on 09-10-2019

These days, personalization is much more than delighting customers during specific moments. Personalization is sought after by customers, and therefore, it has become a requirement for brands to be successful and remain competitive regardless of industry – from lead nurturing with B2B-focused companies, to rewards and loyalty in the travel industry.

Adobe Target, the personalization solution of Adobe Experience Cloud, provides brands worldwide with a strategy to address brands’ personalization needs. And because customer expectations are changing at an extraordinary pace, it’s important to us to refine and accelerate the ease and speed that Adobe Target clients are executing on their most impactful personalization activities. To help marketers and developers achieve personalization faster and more easily across all visitor interactions and touch points, we’re excited to preview new Adobe Target innovations that will be available to customers in the coming weeks.

These powerful personalization features include:

Recent adopters see how effortless it is to execute quick wins right out of the gate, such as category affinity targeting and recommendations on the homepage. With Adobe Target, it’s easy to get started and responsibly harness the power of data, while respecting user choices at the user’s initial interaction, delivering automated targeted landing pages and providing the next best offers, content and recommendations – throughout the entire customer’s journey. More seasoned Adobe Target customers are achieving higher levels of personalization mastery faster than before, including connecting personalization in-app to a triggered, personalized screen and recommendations from a store clerk directly in-store. For more information on Adobe Target, visit

Topics: News

Products: Experience Cloud, Target