Powering Creativity: Adobe’s Partners at IBC 2019

by Sue Skidmore

posted on 09-13-2019

Adobe’s video and audio products integrate with hundreds of partner technologies to enhance creativity, streamline workflows, and produce broadcast quality media. Whether it’s creating content for broadcast, episodic television, or narrative and documentary film, our robust partner ecosystem provides the integrated solutions you need to tell your story. At IBC – the world’s foremost conference for technology, media, and entertainment – Adobe has the opportunity to showcase our partnerships and industry leadership.

With over 120 partners on the show floor, you’ll find solutions integrated with Adobe creative tools wherever you go. Together, Adobe and our partners work to optimize your workflow and streamline your storytelling journey to help you reach the finish line faster.

We’re delighted to highlight some of the most exciting innovations that our partners will debut in Amsterdam this year. To further explore our partners’ solutions, visit the Adobe Video & Audio Partner Finder.

Hardware providers increase speed and performance of Adobe Apps

Our hardware partners enhance the performance of Adobe video tools. **AJA (#7.C25) **will be demonstrating live playback of 8K HDR timelines from Adobe Premiere Pro and AJA’s KONA 5, with output over 12G-SDI to an 8K Samsung Q900 display. Working in partnership with Adobe, AJA’s 8K capabilities include timeline playback of 8K material direct to 8K displays as well as the ability to down-convert 8K timelines to 4K, providing creatives with flexible monitoring options for their 8K productions. ATTO Technology (#7.A26) will unveil the newly developed ATTO 360™ Tuning, Monitoring and Analytics Software and the new ATTO ThunderLink® 3252 Thunderbolt™ 3 to 25Gb Ethernet adapter. Finally, **Sonnet Technologies (#7.D41) **will be showcasing their eGFX Breakway Box 650 eGPU expansion chassis and the AMD Radeon Pro WX 9100 GPU card with support for Premiere Pro and After Effects in the Adobe Booth.

Visual Effects, Transcription, and other enhanced productivity tools from Software Partners empower users to unleash the full range of their creativity

Several partners will be showcasing integrations with Premiere Pro and After Effects. Boris FX (#7.A65) will be showing the 2019.5 release of Sapphire, Continuum, Particle Illusion, and Mocha Pro inside Adobe After Effects and Premiere Pro workflows. They will also give tech previews of the 2020 releases available later in the fall. Kyno (#7.A55) will present the latest version of Kyno 1.7, which has new features for its Premiere Pro integration and ecosystem: XMP metadata support, metadata roundtripping between Premiere Pro and Kyno, ProRes encoding on windows, and more. Pebble Beach Systems (#8.B68) will be demonstrating a new After Effects plugin panel which will allow preparation of After Effects projects to be used for automated channel branding. **Red Giant’s **Stu Maschwitz will speak on Adobe’s stage about supercomp and compositing in After Effects.

Simon Says will launch a standalone, on-premise Mac/PC application for productions that don’t send data to the cloud while allowing users to facilitate transcription and keep the benefits of both AI and security. MOG Technologies (#7.A27) will be highlighting new models of their Centralized Ingest Platform mxf SPEEDRAIL, which supports dozens of formats; 8K Input/Output - HDR and HFR and Input/Output from Consumer and Professional Storage (including Adobe). Finally, Dropbox will showcase its core solutions along with its Premiere Rush functionality in Adobe’s booth. **Red Giant’s **Stu Maschwitz will speak on Adobe’s stage about supercomp and compositing in After Effects.

Bring content to life onsite and online

Media asset management partners streamline workflows and make it easier for users to store, retrieve, and manage their media on premise and in the Cloud.

Several of our MAM partners have enhanced their integrations with Adobe. EVS (#8.A96) will power a remote live production workflow for IBC TV, and integrations with leading technology, including Adobe Premiere Pro, will help provide a live IP-based production environment for the in-house news service. Earlier this year, VSN (7.B19) announced NewsConnect, which is the first web plugin for a MAM system that allows broadcast and media companies to interconnect via MOS any leading NRCS, CG, NLE such as Adobe Premiere Pro. iconik (#7.D67) has enhanced their proxy workflow support for Adobe Premiere Pro to make it even easier for globally distributed teams to collaborate on their editing workflows. They will also be giving a first look at a new feature in iconik, with which users can open assets directly in Adobe products. GrayMeta (#7.D25) has added additional functionality to their Premiere Pro integration, including football event detection, import of speech-to-text transcriptions as a caption file, and more. Vizrt (#7.B01) will be demonstrating its integrations for broadcast graphics with Adobe products at its booth.

New product announcements from our partners include the following. Etere (#8.B89) will release Radio-Live and Etere Video Editor. ftrack (#5.C80) will release a new integration with Adobe Illustrator so when users publish a new version of an asset from Adobe Creative Cloud applications. Marquis Broadcast (booth 7.D39) will be demonstrating their new product, Postflux. EditShare (#7.A35) will showcase a number of new solutions for Adobe enterprise deployments, with particular focus on news and sports and TV stations. EditShare will showcase a new suite of HelmutFX solutions, extracting the complexity when dealing with large Adobe enterprise environments in the media and entertainment markets; Helmut solutions include Helmut FX, Helmut IO, Helmut Housekeeper and Helmut Cosmo. **Sportzcast **will be announcing a new sports video auto-annotation panel for Premiere Pro.

Automate-IT has announced that it will be rebranding the company as Embrace **(#6.C26) **and will be presenting their Adobe integrated products – Automate-IT, Share-IT, and Pulse-IT – at their booth.

Shared storage powers workflow efficiencies

Storage is essential when it comes to saving content for any creative project, and our storage partners provide solutions to easily access material and optimize your workflow. Promise Technology (#5.A25) will present a live demo of their up-to-date solutions for rich media segments, including the new Pegasus Series models, Pegasus R4i and J2i, custom-designed for the new Mac Pro. Similarly**, Studio Network Solutions (#7.A44)** will demo shared storage workflows with media management and panel extensions for Premiere Pro and After Effects.

Topics: Creativity, Video & Audio

Products: After Effects, Illustrator, Premiere Pro, Creative Cloud