15 Mind-Blowing Stats About The Future Of Driving

Digital is about to change the way we drive. We have the stats to back it up.

15 Mind-Blowing Stats About The Future Of Driving

by Giselle Abramovich

Posted on 10-02-2019

Digital technology is an ingrained part of our lives. It has already fundamentally changed how we communicate, consume media, and shop.

Next up: The driving experience.

According to the “Future of Driving” report, the driving experience is about to radically alter as self-driving cars become more commonplace. The report used Adobe Analytics to analyze over 1 trillion visits to websites, including many of the world’s leading automotive sites, to better understand how consumers research car purchase options on digital channels. The analysis was coupled with research from September that surveyed over 1,000 U.S. consumers, uncovering the “connected car” features people are most excited for.

Here are the most intriguing findings:

  1. Forty percent of drivers said they are in favor of self-driving cars being available for purchase.

  2. Nearly half of drivers said they intend to snack, chat on the phone, or catch up on email while the car drives itself.

  3. Beyond snacking, chatting, and email, some respondents admitted they would want to enjoy more leisurely activities, like sleeping (30%), enjoying their favorite podcast (26%), or catching up on their favorite TV show (24%).

  4. Forty-four percent of drivers said having a car with self-driving features such as lane assist and parking assist factors in their car-buying decision.

  5. Sixty percent of electric/hybrid car owners said they are willing to share their car data in exchange for personalized experiences.

  6. Sixty percent of gas car drivers said they’d be more willing to purchase an electric car if charging stations were more readily available, batteries had a longer range, and the cars were more affordable.

  7. Millennials and Gen Z conveyed the most positive attitudes toward self-driving and connected cars and features.

  8. Nearly half of electric/hybrid car owners are Millennials, compared with gas car drivers, who are evenly dispersed across age groups (with the exception of Gen Z).

  9. One in three drivers said a built-in voice assistant is a factor in their car-buying decision.

  10. In fact, one in four drivers said they’re driving a car with some type of built-in voice control functionality, and 39% of drivers said they use their voice assistants daily.

  11. The majority of drivers (61%) with connected car functionality confirmed their built-in voice assistants work well.

  12. Visits to pages containing connected car information on car manufacturer sites have increased 35% since January 2019, while nonconnected car pages have only seen a 5% growth in the same time period.

  13. Additionally, connected car pages are now contributing 12% more to overall car website traffic than in January 2019.

  14. The majority of drivers (51%) said they want more connected smart features and support in their cars so they can be less reliant on smartphones when behind the wheel.

  15. Of the 25% of drivers whose cars have built-in voice control, many are using that functionality to complete tasks they would otherwise handle outside the car, such as texting (49%), shopping (9%), and searching sports scores (9%).

Topics: Insights & Inspiration, Experience Cloud, Trends & Research, Digital Transformation, Marketing, Information Technology, CMO by Adobe

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