Adobe Climbs Interbrand’s Best Global Brands List
by Adobe Communications Team
posted on 10-17-2019
Interbrand today announced the Best Global Brands list of 2019, and we’ve made the list again, rising 12 spots to land at number 39.
We’re honored to be named one of the Top Growing Brands for the fourth year in a row.
Interbrand’s Best Global Brands is one of the most respected rankings of brand value in the industry. The methodology behind these rankings includes a close look at how well a brand is known, how well it is regarded, and how much it contributes to the company’s financial success.
We first landed on the Best Global Brands list back in 2009 at number 95, and we’ve been rising ever since.
This is because Adobe empowers everyone to create exceptional experiences that inspire people, transform industries, and move the world forward. We’re fortunate to have the world’s most creative, passionate and engaged customers, and they have a lot of say in shaping the brand.
Having a brand that people believe in and care about is a company’s greatest asset and Adobe’s brand is at the center of every decision that we make each day.
In an interview with Interbrand, Adobe EVP and CMO, Ann Lewnes, said: “Creativity is the great enabler, no matter if you’re a middle schooler, a photographer whose life depends on it, or if you’re a company. Creativity is the DNA of this company and enabling creativity across every single individual and enterprise is the mission and at the heart of the company.”
To find out more about the importance of creativity, what it takes to be a successful marketer and why Ann is excited about the future, check out this video.
Topics: News, Leader Perspectives, Career Advice