At MagentoLive 2019, European brands are making experience their business
by Paul Robson
Posted on 10-22-2019
As I look forward to taking the stage at MagentoLive Europe for the first time, I’m struck by how many businesses of all shapes and sizes are setting the standard for experience-driven commerce. From Direct-to-Consumer brands, like the Netherlands’ very own Strauss Coffee, to retailers like France’s Rossignol, Europe’s ecommerce landscape is full of companies that are not just growing, but thriving and making their mark.
Adobe acquired Magento in 2018 with a singular aim – to help brands of all sizes take ownership of the entire customer journey in an increasingly fragmented environment, from awareness through to a transaction. Today, Magento Commerce as part of Adobe Commerce Cloud is helping companies to make every moment personal and every experience shoppable.
Take Beer Hawk, the UK’s leading online beer marketplace. Beer Hawk’s founders, Mark Roberts and Chris France, launched the company in 2012 with a unique business model – to make the world’s best craft beers available online and deliver them directly to people’s homes. After growing 110% in a short space of time, Beer Hawk begun using the Magento platform to fuel its agile marketing and real-time analytics, helping it to deliver even more personalised customer experiences and drive further success. Critically, success of its online store led the way to an experiential physical presence in the centre of London and a futuristic cold-beer subscription service — curated by skilled beer connoisseurs. It resulted in online and offline touchpoints that create an emotive, personal customer experience.
The takeaway here is that experience-driven commerce is not just about delivering the best products or services – it’s about delivering the best overall customer experience from start to finish. With Magento, Adobe has added the crucial “last mile” to our end-to-end experience. We are richer for it, and we believe our customers are richer for it as well.
Beer Hawk is not alone. More than 2,000 attendees from over 50 countries have descended on Amsterdam for MagentoLive this week to see how their peers have taken their digital experience to new heights. They’ll also learn more about Adobe and Magento’s joint vision and get a sneak peek at the latest features of Magento Commerce.
We’ve brought a range of enterprise-level capabilities to Magento’s already robust platform, helping businesses to build a platform for both growth and innovation. For instance, users can now benefit from an Amazon Sales Channel Extension for the Amazon UK Marketplace, with support for more European markets coming soon. In December, we’ll be launching our Early Access Programme for AI-powered product recommendations in Magento, fueled by Adobe Sensei, a major driver of conversions and personalised customer experiences.
As I’ve said before, the best customer experiences are built on the perfect mix of art and science, combining the emotional power of creativity with the value of data-driven insight to create content that resonates with the right people at the right time. Adobe’s platform has always helped brands draw on their creativity to attract audiences, and to dive deep into customer data to better understand them. As we build new capabilities into Magento Commerce and Adobe Commerce Cloud, we are adding an essential third factor to the equation – the ability to close the loop by turning great customer experiences into shoppable ones.
It’s been eighteen months since Magento joined Adobe, and our combined team has never been stronger. The most important part for us is that the community comes with our partnership. Above all, we are committed to growing and supporting our customers as they continue to differentiate themselves in today’s complex digital age. I for one look forward to seeing the ingenuity and innovation they have in store for us.
Topics: Digital Transformation, adobe Sensei, MagentoLive, UK, UK Exclusive, Digital EMEA
Products: Commerce Cloud, Magento Commerce