Lenovo and Adobe Fuel Creativity with Sessions at Adobe MAX

by Rob Hoffmann

posted on 10-30-2019

Media and entertainment professionals are constantly tasked with being one step ahead — whether that means leveraging the latest technologies or bringing a groundbreaking cinematic experience to life. And regardless of where they find themselves in the industry’s creative process, one thing is always constant: the presence of Adobe applications in their creative palette. From Premiere Pro to After Effects to Photoshop and beyond, nearly every artist looks to Adobe to provide them with the tools they need to create without limitations.

At Lenovo, our portfolio of desktop and mobile workstations — equipped with the latest Intel processors and NVIDIA Quadro GPUs — is designed to support the Adobe suite, powering artists’ creative process from concept to completion. This year, we’re attending Adobe MAX to take our collaboration to the next level. Lenovo is committed to partnering with Adobe to ensure our workstations work intuitively with their solutions, so industry professionals can fully unleash their creative capabilities. Beyond that, we are also committed to learning from artists and putting ourselves in their shoes. We want to know what keeps them up at night and what we can do to offer solutions that allow them to focus on the art — not on the tools that drive it.

Creatives rely on Lenovo workstations and the suite of Adobe tools to power their creative process — just like we rely on them to influence our product design process. We regularly work with creative professionals and companies like Adobe in an effort to remove barriers and increase efficiencies, offering solutions that will power their work years from now. How? We equip them with early versions of our hardware, allowing them to test performance, and ensure stable, predictable operation of Adobe solutions. This process ensures a seamless experience for our users and allows our teams to develop workstations that take new trends in production into consideration to continuously meet and exceed the expectations of the artists using them.

By deepening our understanding of the industry and artists’ challenges, we can address pain points, ensuring what we deliver exceeds their needs. And what better way to do that than joining artists and industry professionals at one of the largest creative events of the year? Our goal is to support the events, like Adobe MAX, that matter most to the artist community — events that provide opportunities for learning, networking, and more.

That is why this year, for the first time, Lenovo and Adobe are teaming up to offer sessions on maximizing Premiere Pro and After Effects experiences on our workstations. Hear firsthand from Adobe’s Head of Field Ops ProVideo U.S. EAST David Helmly as he discusses ways to harness the power of our ThinkPad and ThinkStation portfolios to turn a workstation into a creative workhorse. Adobe After Effects and Premiere Pro product teams will also highlight best practices for optimizing hardware for motion design and video editing — equipping attendees with knowledge critical for empowering video work and creativity. Lenovo is excited to converge with creatives at this year’s Adobe MAX conference.

Lenovo is excited to converge with creatives at this year’s Adobe MAX conference. To learn more about our session and to register, click here. And to learn more about Lenovo Workstations, visit our website or follow us on Twitter and Instagram. We look forward to seeing you soon!

Topics: News, Adobe MAX

Products: Photoshop, Premiere Pro, Creative Cloud