Holiday Email Marketing Tips And Tricks

Image source: Adobe Stock.

by Nissa Henslee

posted on 11-22-2019

Cyber Week (the five-day period beginning on Thanksgiving and ending after Cyber Monday) is less than a week away, and, unsurprisingly, many consumers are expected to shop online.

Adobe Digital Insights, which used Adobe Analytics to analyze trillions of visits to U.S. retail sites and 55 million unique products to pinpoint end-of-year online shopping trends, forecasts $143.7 billion will be spent online November through December. Almost 20% — $29 billion — of the total spend for the two-month period is forecasted to come from Cyber Week.

Email, of course, will be key in driving much of the online sales during the holiday period.

That’s precisely why we’ve created a 2019 Holiday Email Guide with best practices and recommendations to help you through this season.

Here are some holiday email marketing tips and tricks:

Be relevant

Avoid the noise during this peak email season by standing out. Provide something of value, use a compelling subject line, and keep it brief.

Ensure your lists are clean

One of the worst things you can do during the holidays is sending emails based on bad data. This is going to cause reputation issues and land your messages into the abyss known as the spam/junk folder.

Send at the right time of day

The time of day always varies by sender and audience makeup. Be conscious of what time of day is best for your audience, and hit them at that time. Factor in that users are likely enjoying their families during key times also, and be respectful of that.

Are your emails viewable on mobile?

Mobile usage is huge, and if you aren’t designing your content to be mobile-ready, you are missing a big opportunity to engage with your audience.

Want more email marketing tips? Check out further details and strategies for holiday email planning in our Holiday Email Guide.

Topics: Digital Transformation, Email Marketing

Products: Campaign