Many of the most memorable ad campaigns are those that make us laugh.
Many of the most memorable advertising campaigns are the ones that make us laugh.
Indeed, humor in advertising can enhance recall, evaluation, and purchase intention—when done right, according to a a 1993 Journal of Marketing study whose findings still stands true today.
Below, we’ve outlined what we here at CMO by Adobe found to be some of the funniest ads out there. Hopefully they’ll make you LOL as hard as we all did when compiling this list.
Mercedes-Benz: “The Negotiation”
Allstate Mayhem: “The Mother In Law”
Adobe: “Click, Baby, Click”
Mr. Clean: “Cleaner Of Your Dreams”
https://www.youtube.com/watch?v=nyYf6Qq7fcE
Amazon Alexa: “Not Everything Makes The Cut”
https://www.youtube.com/watch?v=e7iSdU7cuCA
Bud Light: “Mr. Really, Really Bad Dancer”
https://www.youtube.com/watch?v=P78NbOx0r7U
California Milk Processor Board: “Got Milk”
https://www.youtube.com/watch?v=OLSsswr6z9Y
Old Spice: “The Man Your Man Could Smell Like”
https://www.youtube.com/watch?v=owGykVbfgUE
Tide: “It’s A Tide Ad”
https://www.youtube.com/watch?v=zpaLHwwYxE8