2020 Trends, Predictions & New Opportunities

2020 Trends, Predictions & New Opportunities

by CMO by Adobe Staff

Posted on 12-04-2019

This time 10 years ago, CMO by Adobe was a newcomer to the Web, welcoming a fresh decade of business and technology promise for chief marketers.

From social, mobile, and video to big data, artificial intelligence, personalization, and mixed realities, the landscape never stood still. CMOs saw their roles broaden as the mandate for business transformation became clear, and they increasingly joined forces with their CIOs and other C-suite leaders also responsible for creating and ensuring a stellar customer experience across all physical and digital touch points. The benefits of agile and design-led thinking became bottom-line apparent, as did a focus on employee engagement and team diversity.

While there’s plenty more we can reflect on, it’s time now to look ahead. This content collection intends to serve as your guide to what’s in store in 2020 and further out in the next decade.

Topics: Experience Cloud, Commerce, Digital Transformation, Digital Foundation, Experience-Driven Commerce, Future of Work, Analytics, Marketing, Insights & Inspiration, Advertising, Information Technology, Customer Acquisition, CMO by Adobe

Products: Experience Manager, Experience Cloud, Experience Platform