From Static to Interactive: Adobe Campaign Brings Email to Life with AMP for Email

Adobe drives innovation as one of the firsts to deliver this modern app functionality from Google.

by Sunil Menon

posted on 12-09-2019

Email continues to play a major role both in our professional and personal lives. In fact, according to Adobe’s annual Consumer Email Survey, Americans spend more than five hours a day checking their emails. With consumers spending so much time in their inbox, email has become an essential channel for brands to engage with their customers. Our survey also revealed that 60% of consumers prefer to receive brand offers via email, yet consumers only find a quarter of the emails they receive interesting enough to open.

If email content is static, it can become out-of-date almost as soon as it’s sent. Plus, email often requires the consumer to take action forcing them to exit the email or opening a browser window, making the experience feel more fragmented or transactional. How can brands take better advantage of the time consumers spend in their inboxes to deliver more personalized experiences and drive higher engagement? The answer lies in creating emails that are both interactive, authentic and informative.

To help brands stand out among the more than 290 billion emails that are sent every day and to further demonstrate its commitment to innovation, Adobe Campaign, part of Adobe Experience Cloud, is announcing compatibility with AMP for Email, supported by Gmail and other mail clients. Available to Adobe Campaign customers now, this innovative modern app functionality for email allows senders to include AMP components inside rich, engaging emails sent from Adobe Campaign Classic. Adobe Campaign is among the first group of email marketing solutions to be compatible with AMP for Email.

By leveraging AMP for Email within Adobe Campaign, marketers are able to deliver innovative email marketing campaigns by:

For more information on Adobe Campaign, click here.

Topics: Digital Transformation, Campaign Management

Products: Campaign