CMO By Adobe’s Top 10 Articles Of 2019

This year’s most-read articles on CMO by Adobe have been brought to you by the letters C and X..

This year’s most-read articles on CMO by Adobe have been brought to you by the letters C and X.

But we saw that coming. Just as we publish articles about the importance of being a data-driven organization, we live it ourselves by tracking what readers like you are—and aren’t—reading. Then we use those findings to inform what we’ll run next.

We learned early on that the topic of customer experience was resonating, and so we kept on delivering from a variety of angles. As you’ll see from the list of our top stories below, our reliance on the data was well-placed. We hope your year-end results reflect the same.