Remaking the Relevance of Brick & Mortar Banking in the Digital Age
by Craig Peasley
posted on 12-17-2019
This article was originally published by The Financial Brand.
Even while a growing number of banking leaders recognize data-driven customer experiences as crucial to their long-term success, many continue to view digital experiences as secondary to their traditional brick-and-mortar business.
Less than 30%, for example, say they’re making any significant investment in digital skills and education among branch staff, a 2018 Adobe survey found. That approach will simply continue setting their brick-and-mortar businesses on a descent toward irrelevance in the face of more agile digital-first disruptors.
Is there any place left for brick-and-mortar bank branches in the digital-first financial world? The answer is a resounding “yes” — but in-person banking is taking on a vastly different shape from anything we’ve seen before.
Topics: Industry, Financial Services
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