5 Reasons You Should Drop by The Adobe Booth at NRF 2020

We have a rich lineup of activities planned.

Image source: Adobe Stock / coffmancmu.

by Michael Klein

posted on 01-10-2020

The National Retail Federation is expecting close to 40,000 attendees at Retail’s “Big Show” in New York City’s Jacob Javits Center next week. While there will be no shortage of tech companies flaunting their new innovations on the Big Show’s show floor, we think attendees would really benefit from stopping by the Adobe booth this year, as we have a rich lineup of activities planned.

Here’s why you should make time to stop by the Adobe booth at NRF’s Big Show:

1. We’ve got a really compelling customer showcase planned.

Stop by to see real-world activations from some of Adobe’s most esteemed customers. Whirlpool, for example, will show how Jenn-Air has brought Adobe technology and the brand’s product information management system together to display beautiful imagery in their showrooms. Albertson’s activation will give attendees a behind-the-scenes look at the retail giant’s digital transformation story, and Rite Aid’s use of Adobe technology to drive people into stores for flu shots.

2. You’ll get a sneak peek behind the scenes of Adobe Research.

The Adobe Research group will demo an early stage mixed-reality exploration called Project Glasswing. Project Glasswing is an experimental display prototype that explores the possibility of bringing Adobe’s design tools to the physical world, creating the illusion of a Photoshop, After Effects, or XD layer appearing in space in front of real 3D objects, without the need for phones or special glasses. This touch-enabled experiment demonstrates new types of experiences that blend digital content and interaction with physical objects, unlocking new possibilities for the 3D ecosystem around the future of creative storytelling. This is a must-see!

3. Our leaders will be present to talk to you about what it takes to navigate digital disruption in retail.

Hear about why CRM alone is no longer sufficient in the experience era. Instead, we’re taking on the mantra that CXM – Customer Experience Management – is key to delivering creative, relevant and in-context customer experiences in an omnichannel, seamless world.

4. We will have a theater right in the booth.

Thought leaders from Under Armour, Merkle, Nestle, Publics Sapient, and others will be on stage, discussing everything from using data to drive profitable growth, to the future of retail and how AI and machine learning are transforming consumer experiences. Stop by the booth Sunday, January 12, through Tuesday, January 14, to learn the latest and greatest in customer experience management — from the experts.

5. It’s the biggest presence we’ve ever had at NRF.

The two-story, 40×40 booth features eight Adobe Experience Cloud and Magento Commerce demo stations. These stations will show booth visitors the personalization, real-time customer intelligence and many other use cases for our technology. There will be LED digital content and videos throughout, as well as three private meeting rooms. And of course, with our creative legacy, there will be no shortage of art to jazz things up. Our theme: the importance of building engaging customer experiences.

Make sure to stop in and check out our booth #5810 at NRF’s “Big Show” Jan 12-14.

Topics: Commerce

Products: Experience Platform, Advertising Cloud, Analytics, Audience Manager, Campaign, Experience Manager, Magento Commerce, Target, Photoshop, Creative Cloud