15 Mind-Blowing Stats About Emerging Technology In 2020

One day these statistics might write themselves.

15 Mind-Blowing Stats About Emerging Technology In 2020

by Gayle Kesten

Posted on 01-22-2020

One day these statistics might write themselves.

And why not? Artificial intelligence (AI)-powered platforms are already helping organizations improve the effectiveness of their content. They are also creating more seamless creative workflows.

We stand in awe of what technologies such as AI have already accomplished. Ditto for the brands embracing them. We now take a look at what’s ahead. New features, functionalities, and categories of tech are emerging all the time—and with each advancement, a world of new opportunities.

  1. In 2021, AI augmentation—a human-centered partnership model where people and AI work together to enhance cognitive performance, including learning, decision making, and new experiences—will create $2.9 trillion of business value and 6.2 billion hours of worker productivity globally. (Source: Gartner)

  2. By the end of 2020, addressable TV advertising—the ability to show different TV commercials to different households while they are watching the same program—is expected to grow to over a $3 billion segment of TV advertising. That’s a 343 percent increase over 2016. (Source: Video Advertising Bureau)

  3. A whopping 91% of business makers plan to increase their investments in voice technology this year. Brands see incredible potential: 66 percent strongly agree that voice can help drive conversion and increase revenue, and 71 percent say it can improve the user experience. (Source: Adobe)

  4. In 2024, 5G networks will carry 35 percent of mobile data traffic globally. (Source: Ericsson)

  5. The global customer data platform (CDP) market is predicted to reach over $3.2 billion by 2023, up from $903.7 million in 2018. North America is expected to hold the largest market size in the global CDP market, while APAC is expected to grow at the highest compounded annual growth rate (CAGR). (Source: MarketsandMarkets)

  6. The market for quantum computing will reach $780 million by 2025, going on to reach $2.6 billion by 2029. (Source: Inside Quantum Technology)

  7. The No. 1 in-store transformation technology companies will invest in over the next two years is proximity or location-based marketing. Twenty-five percent of retailers have it in place today and another 34 percent said they will install it within two years. (Source: Retail Info Systems/IHL Group)

  8. Forty percent of marketing and sales teams say data science encompassing artificial intelligence and machine learning is critical to their success as a department. (Source: Forbes)

  9. This year 51.8 million people are expected to experience virtual reality (VR) content and 77.7 million people will experience augmented reality (AR) at least once per month. That’s up from 42.9 million and 68.7 million people in 2018, respectively. (Source: eMarketer)

  10. Thanks in large part to advances in 3D design software and the introduction of VR and AR capabilities, brands are embracing the technology more than ever. Indeed, the global 3D imaging market is expected to grow from $4.9 billion in 2015 to $16.6 billion in 2020. (Source: MarketsandMarkets)

  11. By 2023, the number of employed people with disabilities will triple due to artificial intelligence and emerging technologies that reduce barriers to access. (Source: Gartner)

  12. Investments in Internet of Things (IoT) technology are projected to grow 13.65 percent per year through 2022. Further growth in the coming years will be possible thanks to new sensors, more computing power, and reliable mobile connectivity. (Source: IDC)

  13. By 2024, AI identification of emotions will influence more than half of the online advertisements you see. (Source: Gartner)

  14. The majority (58 percent) of Gen Z and Millennial consumers are interested in social shopping and purchasing items directly from their social media feeds. (Source: Ypulse)

  15. Nearly twice as many U.S. adults have used voice assistants in the car (114 million) as through a smart speaker (57.8 million) outside of it. The car also claims far more monthly active voice users: 77 million, compared to 45.7 million. (Source: Voicebot.ai)

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Topics: CMO by Adobe, Trends & Research, Video & Audio, Artificial Intelligence, 3D & AR, Experience Cloud, Digital Transformation, Insights & Inspiration, Information Technology

Products: Experience Cloud, Sensei