New! Create and Manage Multiple Brands
by Adobe UK Team
Posted on 02-06-2020
Adobe Spark’s powerful branding features, such as the ability to upload your brand assets and magically apply your fonts, colours, and logos to any project or format in a single tap, help thousands of businesses create consistent branded content in a fraction of the time. Seeing up a consistent look and feel for marketing collateral no longer requires a degree in design or tedious style guides. The busy social media marketers in our community love being able to start from branded templates so they can communicate at the speed of social without jeopardising style or quality.
But ever since we launched branded stories in 2017, we heard you want more. Specially a way to use these features for MORE of the brands, projects, clients, or hustles you juggle. Well, it’s nearly here! Now you can add and manage multiple brands, each with their own distinct brand assets, without ever leaving the Spark editor.
Whether you’re a freelancer creating content for a variety of clients, an agency needing to organise multiple campaigns, or a marketer managing a variety of products or sub-brands, you now have one convenient content creation dashboard where you can manage all your brand assets and create branded content. Spark’s new multiple brand feature combines Spark’s branding capabilities, such as style matching across projects and formats, with the productivity-boosting ability to organise your projects for each of the brands or campaigns you work on.
No more logging into different accounts or losing track of projects. When you set up multiple brands in Spark, you can create distinct looks and feels for each of your brands and easily switch between them.
Adding a second, third, fourth, or 70th brand to the mix is as easy as clicking a button. And even better, it’s fast and easy to switch between your brands, so when inspiration hits you can go on a content-creating blitz!
Here’s what you need to know to get started
Get started by clicking on “Brands” from spark.adobe.com.
Make sure you’re using Spark’s web app when seeing up your brands.
Create brand magic in 3 easy steps
Setting up brands is as simple as uploading a logo if you have it, selecting brand colours, and choosing your fonts. Spark magic will walk you through the process.
Rinse and repeat
Repeat the process for all the brands you want to create content for. Voila! Branded content at your fingertips! You can also “star” a brand to make it your default.
Start creating branded content
Once you’ve set up your brands, now comes the fun part. Edit your branded templates for easy graphics, modify your Page and Video themes to your heart’s desire, and start creating content faster and easier than ever!
Easily switch between your brands and apply your look in seconds!
Click on the Brand Switcher bar at the top of the editor rail, select the brand you’d like to work with, and boom! Now you have access to this brand’s ingredients in your project. Ready to apply them to any project you’ve started, or any template you’d like to make your own? Hit the Brandify button and watch your project instantly transform to your branded look and feel.
Spark’s branding features are available to all Spark and Creative Cloud subscribers.
What Brand Kit Users Are Saying
“Spark’s branding feature has helped my business stay on message and consistently produce content for my audience. What was taking hours is now taking minutes!” – Donald
“Spark Post took the guess work out. I made my logo then used the branding feature and now I have custom branded content. It was just that simple.” – Lesley
“The branding feature is allowing us to give our name, our logo and style another level of visibility.” – Mark
“Spark has drastically helped ease the burden of content creation for us. We have multiple online businesses that utilise social media to generate new leads, and Spark allows me to create original content for each business within minutes.” – Kimberly
Get On-Brand & Stay There
Communicating at the speed of social media _and _staying on brand is no easy feat. We’re here to help with intuitive tools, built-in guidance, and learning resources to help you create awesome content quickly. Check out these resources to help you make social magic for your brands.
Topics: Design, Adobe, Inspiration, UK, UK Exclusive, Creative EMEA
Products: Creative Cloud, Spark