The Playbook for Personalization

Engage. Expand. Embed. Win.

Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line — as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: engage, expand, embed.

To support your goals, your technology systems need to provide foundational capabilities for data, content, and intelligence. Artificial intelligence has become a preferred method for scaling experiences to millions of customers for use cases that deliver one-to-one personalization. To become a center of excellence (COE) for personalization, you need to establish a framework that empowers teams across the enterprise while maintaining governance over processes and your technology foundation. Adobe can help as your trusted partner for personalization excellence.

Download the playbook here, or listen to the audio version of the playbook now.