An Announcement About This Year’s Adobe 99U Conference

We’re transforming 99U into a free, digital experience.

Image with a variety of animals.

by Will Allen

posted on 03-20-2020

One of the highlights of our year is connecting with the creative community at the annual Adobe 99U Conference. In light of our current public health situation, we have decided to transform this year’s gathering from an in-person event to a free, digital experience.

The health and safety of 99U attendees and presenters is our top priority, and it is impossible to know for sure when it will be time again for large public gatherings. But it is definitely the time for people in creative professions everywhere to connect and talk about how to nurture their creative selves during this difficult period. Now more than ever, we need to lean on one another to navigate our work and careers.

So, while we’re sad to lose the chance to see so many friends in person, we’re excited about the opportunity to bring the ideas and insights of 99U to life in a new format–and to open it up to every creative worldwide at no cost.

We’ll announce more details soon about the virtual 99U Conference and how you can attend. To make sure you don’t miss out, sign up for the 99U newsletter.


If you have already registered for the Adobe 99U Conference 2020, we’ll refund your registration fee in full. If you had previously cancelled a registration, we’ll retroactively refund your cancellation fee. Refunds will be automatically processed within the next week. If you have any questions, please reach out to our team at

Hotel reservations

If you booked a hotel room with our partners at the Ace Hotel New York for the conference, all reservations will be automatically cancelled within the next week. If you would like to keep your reservation for any reason, please contact their reservations team at +1-212-679-2222.

A note of appreciation

We want to acknowledge the incredible amount of hard work by the 99U team; our production partners, Preview Events; and hundreds of other speakers, vendors, friends, partners, and colleagues who have done so much behind the scenes in preparation for this year’s conference, and are lending their expertise and support to this new event format.

In challenging times, creativity is more important than ever, and we are looking forward to bringing the creative community together for reflection, insight, and inspiration.

Topics: News