7 Brands That Have Shifted Their Advertising Strategy For COVID-19

These brands have rolled out ads that focus on their commitment to customers and the world during COVID-19.

7 Brands That Have Shifted Their Advertising Strategy For COVID-19

by Giselle Abramovich

Posted on 04-08-2020

In the age of COVID-19, the mantra of “tell, not sell,” takes on an increasingly important role in advertising.

While some brands have reportedly paused advertising altogether due to COVID-19, others have instead shifted their strategy to create meaningful ads that don’t talk about products or services. Instead, viewers walk away with the understanding that these companies care about them, and are trying to help during this unprecedented time of uncertainty.

Below, we highlight some of our favorite ads so far.

Uber

New York Times

Apple

NFL

Pfizer

FirstEnergy

Frito-Lay

Topics: CMO by Adobe, Experience Cloud, Trends & Research, Digital Transformation, Creativity,

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