Adobe Experience Cloud Launches AI Services to Power Digital Business

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A recent assessment from IDC concludes that even as technology budgets contract, spending in the areas of AI are expected to increase. Organizations are looking for new ways to drive growth while also maintaining costs, and AI solutions have an ability to support both. When properly implemented, AI can uncover insights in data to help refine customer experiences or optimize marketing investments. However, as brands begin to embrace AI in earnest, many will have to contend with challenges that have long plagued its adoption: lack of AI expertise and implementation complexities.

To help address this, Adobe is unveiling Intelligent Services today, powered by Adobe Sensei. It is built on Adobe Experience Platform, allowing us to support organizations that may lack IT resources to enable AI. This includes stitching unstructured data together under a common language. Strict governance features available in the platform help brands more easily stay ready for industry regulation and corporate policies for consumer safeguards. And a self-service interface delivers flexibility, allowing users to configure the services for use cases specific to Customer Experience Management (CXM).

NVIDIA has been one of the first to leverage Intelligent Services for their marketing organization. Its team used the Attribution AI service to understand the effectiveness of marketing programs, with insights that drove 5 times more registrations to event campaigns. NVIDIA also used the predictive insights in Customer AI to better understand how consumers were engaging its gaming products and drive more personalized content for users. Lastly, their team used Journey AI to predict optimal send times for emails and engage customers according to their preferences. This test drove a 14% lift in email open rates and validated that predictive insights can help enhance email campaigns effectiveness. Read more about their early success here.

The full set of Intelligent Services on Adobe Experience Platform will include:

Adobe has been leveraging the Intelligent Services internally as well, and we have seen some great results. It powers our data-driven operating model (“DDOM”), a framework that drove our transformation from box software to the cloud. Over 1.5 billion propensity scores are produced daily, showing how likely customers are to take a particular action (e.g. unsubscribe) and generating target audiences that have been up to 5 times more valuable.

To learn more about Adobe’s Intelligent Services and how they can help your organization see quicker value from AI, visit here.