The Connection by Adobe Advertising Cloud

A new video series to stay better connected with you.

Plug in

by Ryan Fleisch

posted on 05-27-2020

Welcome to The Connection by Adobe Advertising Cloud! In this new video series, we’ll be providing updates on the latest Adobe innovations, resources to help you maintain business continuity, and our point of view on some of the industry’s hottest topics. Be sure to subscribe to our YouTube channel to keep up with the latest videos in this series!

Episode 5

In our fifth episode, Mary Sheehan and Wenjing Yang introduce a behind the scenes look at how Advertising Cloud re-imagined our campaign management experience, Campaign Home. Learn how we centered around user research to guide our entire design and product creation process.

Episode 4

In our fourth episode, Keith Eadie and Mary Sheehan reveal some new research on what’s motivating consumers to shop this holiday season in the midst of COVID-19. We surveyed over 1,000 consumers to understand how they’ll be spending for the holidays, what kinds of messages will resonate, and the importance of omni-channel advertising.

Episode 3

In our third episode, Ryan Fleisch talks about how Adobe is listening, learning, and taking action to stand together with the Black community, Mary Sheehan shares new insights from the Adobe Digital Economy Index, and Nick McLachlan discusses the future of Connected TV advertising.

Take these next steps to learn more:

Episode 2

In our second episode, Ryan Fleisch talks about how to supercharge advertising performance by leveraging analytics data, Greg Collison previews the future of advertising in walled gardens, and Mary Sheehan shares some findings from our latest COVID-19 research that might just surprise you.

Take these next steps to learn more:

Episode 1

In this first episode, Ryan Fleisch, head of product marketing for Adobe Advertising Cloud, gives a round-up of recent product releases, Mary Sheehan, senior manager of product marketing, announces the release of a new whitepaper with primary research around how consumers and advertisers are responding to COVID-19, and Nick McLachlan, product marketing manager, discusses how brands can strategically move from media metrics to business outcomes with their advertising.

Here’s a rundown of what we discuss in our first episode in this series:

Adobe innovations

Integration with Adobe Experience Platform: Advertising Cloud is now bi-directionally integrated with Adobe Experience Platform. Profiles and segments can be shared, targeted across advertising channels, and further refined based on ad engagement data. Learn more about Adobe Experience Platform here and see this integration in action in the Summit keynote demo.

Campaign Home: We’ve unveiled an entirely new UI that meets the evolving needs of today’s advertisers. Campaign Home allows for faster insights, simplified workflows, and flexible views of your data. Check out a quick overview here and get in touch with us for a product demo.

TV Planning Platform: Our new platform for TV planning allows for the creation and comparison of multiple plans, analysis of KPI trade-offs, and streamlined execution. Learn more here!

Business continuity

Adobe Advertising Cloud partnered with Advanis, a leading social research firm, to survey over 1,000 consumers and 500 brands and agencies around the globe to understand perceptions, behavioral changes, and the “why” behind what they’re doing now in the midst of COVID-19 and beyond. This whitepaper gives actionable insights, backed by data-driven market research, to help advertisers build successful strategies for both the short- and long-term.

There are a lot of interesting findings, but some of the highlights include:

Visit these links to access the full report and to learn more!

Industry hot topics

COVID-19 has accelerated the need for more strategic, outcome-based advertising as brands must further prove the real business impact their media is driving. This shift has propelled an increased focus on the advertising supply chain in recent months, centered around the topic of supply-path optimization.

In order to deliver an efficient media strategy, brands must focus on what they can control to maximize the effectiveness of their ad spend. This can be done by:

Ultimately, delivering true business outcomes tied to your advertising initiatives is what will separate the leaders from the laggards over the next 12 – 18 months.

We hope you enjoyed this first episode of The Connection by Adobe Advertising Cloud. Be sure to subscribe to get notified as new episodes are released!

Topics: Advertising, Future of Work, COVID-19

Products: Experience Platform, Advertising Cloud, Analytics, Experience Cloud