Supporting a Creative Renaissance with New Creative Cloud Products and Features

The turmoil of the last few months has led to an explosion in creativity. Adobe is releasing dozens of new tools and features in apps like Photoshop, Lightroom, and XD to help people learn, collaborate, and create more effectively.

by Scott Belsky

posted on 06-16-2020

Recent events around the world have proven how essential creativity is in people’s lives. As the shelter-in-place orders took hold, creativity exploded, from people recreating famous paintings at home to producing TikTok videos in their backyards and completing intricate, beautiful adult coloring projects.

When people in the U.S. and elsewhere demanded an end to police violence and systemic racism, artists used their work to raise money for social justice organizations and banded together to create Black Lives Matter murals that could be seen from space.

Creativity is having a renaissance because it helps us connect with each other, even when we’re remote. It helps calm the stress of this turbulent time. And creativity is powerful.

Seeing this creative boom is incredibly inspiring to us at Adobe. This month, we’re releasing dozens of new products and features to support the creative explosion, including new ways for creative people to connect and learn, to collaborate, and to produce whatever they can imagine more quickly and easily.

Community and inspiration

One of our important goals is to bring the worldwide creative community together, so that artists can learn from, and be inspired by, each other. We’re launching new features and services that help creative people connect with one another and expand their skills.

We’re more than doubling the amount of tutorials, creative challenges, and more on Adobe Live.

Adobe Live

On Adobe Live, influential creatives explain new techniques and pose creative challenges. Views of those videos have more than doubled since the pandemic hit and in response, we’re more than doubling the amount of content we produce and producing content with local artists in the United Kingdom, France, and Germany.

By choosing “Share Edits” in Lightroom, you can let others see the edits you made to create a beautiful image. Image souce: Takuma Kimura.

Learning from each other

We also know that any creative person can provide inspiration, so we’re making it possible for anyone to live stream how they paint or draw in Adobe Fresco. Many Fresco users can live stream now and we’re making the feature fully available over the coming months. And in Lightroom, photographers can share their edited images in the Discover section of the app. When you choose “Share Edits,” Lightroom automatically saves both your original image and your finished piece and shows the edits you used to get there.

We’re rolling out the ability for Adobe Fresco users to live stream what they’re creating in the app.

Behance search improvements

Another great source of inspiration is looking at projects that are similar to what you’re working on. On Behance, where more than 21 million creatives share their work, we’ve made it easier to find what you’re looking for. With our new search tools, you can search for an image with a specific style or visual element or search for animated GIFs. Photographers can drill down to find shots with a certain exposure or focal length and even find pictures shot with a specific model of camera.

New search tools in Behance let you search for specific styles or visual elements and find photos with certain exposures or focal lengths.

Inspiration and learning in Creative Cloud desktop

You can also learn and get inspired within Creative Cloud, which includes thousands of tutorials and resources, like fonts, brushes, and shared assets. Improvements to the Creative Cloud desktop app make it easy to find and manage fonts, navigate all your Cloud Documents, and access assets shared with you through Creative Cloud Libraries.

Behance job boards

We’re also committed to supporting the creative community. We know that the pandemic has put many creative people out of work, so we’ve made Behance’s very active job boards free for all to use.

Collaboration

Since the beginning of the pandemic, we’ve all been on a crash course in remote collaboration. For creative pros, that’s just accentuated an existing trend. Creative work is more of a team effort than it has ever been and once a draft is done, the number of people who need to review and comment on the work has multiplied. Our June release includes many ways we’re making collaboration simpler and more efficient.

Say goodbye to file conversions and confusing email threads. Share for Review in InDesign makes getting feedback simple.

Share for review in InDesign

For many creative people, the cumbersome, inefficient process of circulating work for feedback is hugely frustrating. The new Share for Review feature in InDesign makes getting responses easy. Click one button and the colleagues you choose can review your document. Their feedback flows back through the app and you can review, reply to, and resolve questions, all within InDesign.

CC Libraries are now available in Spark Post, making it easy to share approved fonts, colors and other elements with colleagues.

CC Libraries in Spark

Creativity in modern businesses isn’t confined to design teams and studios. People throughout the enterprise need to be creative while staying within the company’s branding and design guidelines. To help them, we’re extending Creative Cloud Libraries into Spark Post, our easy-to-use creativity tool that’s perfect for sometime-creators. Through Libraries, design teams can share all the company’s approved fonts, colors, logos, and other design assets, ensuring that whatever their colleagues create maintains the company’s look and feel.

Innovation

The process of creating can sometimes seem like equal parts of inspiration and drudgery. You have a great plan, but have to push through lots of repetitive work to bring it to life. Or maybe you have an initial idea, but need some help to make it really stand out. We’re deploying Adobe Sensei, our artificial intelligence engine, to help.

The new Effects panel in Premiere Rush will feature both Auto Reframe, available later this month in beta, and Pan and Zoom, available later this year.

Auto Reframe in Premiere Rush

As people have been creating videos to share their lives with distant relatives and friends, Premiere Rush, our easy-to-use, all-in-one video editing app”>video editing app, has been incredibly popular, especially since Rush lets you share directly to many social channels, including the increasingly popular TikTok. We’re making it even easier to format your video for different social platforms with Auto Reframe, which can quickly transform a video shot horizontally, for instance, to a vertical or square format, without losing the focus of the action. Auto Reframe will be available to anyone in our Rush public beta program later this month and to all Rush users later this year.

The Select Subject Portrait tool in Photoshop uses artificial intelligence to quickly and accurately select even very complicated objects.

Select Subject Portrait in Photoshop

You’ve got a great shot of your friend and all her fun curls, but you want to put it against a different background. Photoshop’s new Select Subject Portrait, powered by Adobe Sensei, makes it simple to choose your friend’s image and get all the complexity of her hair or other details with just one click.

With Local Hue controls in Lightroom, you can select exactly where you want to change colors in an image.

More editing power in Lightroom

With the new Local Hue controls, Lightroom users can make fine-grained changes to things like skin tones without affecting the color of the entire image. Versions lets photographers experiment with different editing approaches to the same image and keep as many as they like. And iPad users can send their images to Photoshop on iPad for even more editing power.

Photoshop Camera

We’ve all been in this situation: You’re about to take a picture, but you realize it needs … something. Something to make it pop. With Photoshop Camera, you can apply the power of Sensei to transform an image from average to amazing – at the time you take it. Choose from an ever-expanding library of fun, creative, and beautiful filters. You’ll see exactly how they’ll change your picture before you even press the capture button.

This is just a sample of the many improvements we’re releasing throughout Creative Cloud and I encourage you to explore your favorite Creative Cloud tools to find more features you’ll love. It has been so inspiring to see creativity flourish during this difficult time and we are committed to supporting that creative renaissance in every way we can.

At Adobe, we believe that everyone deserves respect and equal treatment, and we also stand with the Black community against hate, intolerance and racism. We will continue to support, elevate, and amplify diverse voices through our community of employees, creatives, customers and partners. We believe Adobe has a responsibility to drive change and ensure that every individual feels a sense of belonging and inclusion. We must stand up and speak out against racial inequality and injustice. Read more about the actions we’re taking to make lasting change inside and outside of our company.

We also know many people are still impacted by the current COVID-19 crisis and our thoughts are with you. The entire Adobe team wants to thank you, our customers, and all creators around the world for the work you do to keep us inspired during this difficult time.

Topics: Creativity, News

Products: Photoshop, Creative Cloud