Go #OnFilter with Adobe Photoshop Camera, Now Available
by Chintan Intwala
posted on 06-23-2020
When we first announced Photoshop Camera last year at MAX, we promised you an app that would completely re-imagine smartphone photography – with the ability to create incredible images as simply as possible. We knew Adobe fans would be excited, but we were thrilled to see just how excited. We ended up with over 122,000 requests to join the beta, 1.2 million photos taken with the app, and 3,000 uses of the hashtag #photoshopcamera across social channels.
This year, we dedicated ourselves to “Creativity For All,” a mission statement that explores the unique ways our individual creativities come to life. Especially now, our community is looking for ways to stay inspired and share their unique perspectives with the world. With Photoshop Camera, anyone can create and share whole new worlds at the tap of a finger. We all know what it means to be #NoFilter – cool, clean, raw. We respect that, but we’re here to push those boundaries. Be bright, be old school, be bold: be #OnFilter.
With Photoshop magic added directly to the point of capture, our powerful AI technology makes it simple to go from #NoFilter to #OnFilter. No other photo app can intelligently render these incredible images in real-time, showing Adobe Sensei and Photoshop magic at work right before your eyes. It’s pretty amazing to see what you can do with a swipe or a tap, instantly creating scroll-stopping images that will take your feed to the next level.
We’re launching Photoshop Camera with a library of dazzling lenses and filters, including one-of-a-kind artwork from recording artist Billie Eilish, actress and YouTube star Arden Rose, and photographer Brandon Woelfel. We also will be introducing new lenses every week, so you’ll always have something new to look forward to.
The mobile app we’ve all been waiting for is finally here. Photoshop Camera is free and available on iOS and Android. Tag your photos with #OnFilter and #photoshopcamera for a chance to be featured on @PhotoshopCamera. We can’t wait to see what you create!
At Adobe, we believe that everyone deserves respect and equal treatment, and we also stand with the Black community against hate, intolerance and racism. We will continue to support, elevate, and amplify diverse voices through our community of employees, creatives, customers and partners. We believe Adobe has a responsibility to drive change and ensure that every individual feels a sense of belonging and inclusion. We must stand up and speak out against racial inequality and injustice. Read more about the actions we’re taking to make lasting change inside and outside of our company.
We also know many people are still impacted by the current COVID-19 crisis and our thoughts are with you. The entire Adobe team wants to thank you, our customers, and all creators around the world for the work you do to keep us inspired during this difficult time.
Topics: Photography, Creative Inspiration & Trends
Products: Photoshop, Creative Cloud