Lady Gaga x Adobe: ‘Rain On Me’ Challenge is now open!

By Adobe Communications Team

Posted on 08-27-2020

In May, Lady Gaga introduced fans to her hit single “Rain On Me” from her iconic album “Chromatica.” A month later the Grammy-award winning artist and cultural icon teamed up with Adobe and Live Nation to challenge creators in countries including the U.S., Canada, and the U.K. to bring their creativity to life in new ways.

Today we’re excited to announce a second challenge. Open to creatives around the world - including Australia, New Zealand, and Korea – the challenge is to design a colorful poster inspired by “Rain On Me” and its rich, visual world.

“Adobe’s mission has always been to empower people to express themselves creatively. Now more than ever, creativity is being used to speak out against inequality, cope in the midst of a pandemic, and, hopefully, build bridges with one another,” says Adobe EVP and CMO Ann Lewnes. “Who better to join forces with than one of the most creative and compassionate people in the universe, Lady Gaga, to empower our community to build worlds that unite us all?”

Creators will have access to assets including photography, illustrations, textures, and icons. We’ve also made this challenge even more accessible with “Rain On Me” inspired Spark templates and Photoshop Camera Lenses.

The winning design will be turned into a high-end print signed by Gaga, along with a USD$10,000 cash prize.

From self-portraits to abstract representations on persevering through your troubles, the possibilities are endless to creatively express the unique meaning of “Rain On Me” to you. Share your creative design on Instagram, Facebook, or Twitter between now and September 22 with #LadyGagaxAdobe, and follow the hashtag to see how other creators are bringing their inner worlds to life.

The “Rain On Me” challenge follows the widely popular “Welcome to Chromatica” creativity challenge launched by Adobe in June. Adobe was overwhelmed by the positive response from fans on social media, with over 5,100 entries received.

The “Rain On Me” challenge is now expanded to fans based in the US, Australia, Belgium, Canada (excluding Quebec), Denmark, Finland, France, Germany, Ireland, Japan, Mexico, the Netherlands, New Zealand, Norway, South Korea, Spain, Sweden, and the UK. Please visit this link for step-by-step instructions on how to enter, as well as more information on the Adobe Creativity Tour.

Topics: Creativity, Creative Cloud,

Products: Spark, Photoshop,