Unlock the next era of your creativity with Z by HP

Abstract image with words: Power your breakthrough Z

By Adobe Communications Team

Posted on 09-11-2020

Powerful new trends like 3D, AI, and nK resolution are redefining the future of creativity for all of us. To keep up with your ever-changing industries, you need high-performance laptops, desktops, displays, and solutions to connect, create, and collaborate from home or your studio. Z by HP equips creative pros and power users like you with the high performance needed to dive into these trends and propel our work forward. Get ready to leap into the next chapter of your creative evolution with Z by HP.

Abstract cube

At the intersection of technology and creativity, innovative new trends are evolving the landscapes of business, production, data science, art and beyond. From the growing demand for 3D, to the untapped potential of AI, to the infinite future of resolution, high-compute trends are revolutionizing workflows across industries. Now you can harness the transformative power of these trends to iterate faster, experiment endlessly, and redefine your creative potential. It has never been truer that if you can imagine something, you can create it – with the right tools and enough horsepower, that is.

In our exclusive trend report and original podcast Rightbrainers, we uncover real stories of innovative creators and thinkers who are spearheading the latest trends in technology and creativity – pushing their industries, and all of us, forward. Hear from our selection of brilliant leaders utilizing the radical power of these new trends to push boundaries and create in whole new ways.

Leap Into 3D

The future is shaping up to be truly three-dimensional. Whether it’s gaming and VFX or fashion and manufacturing, creating realistic objects in the digital space is how we’re seeing, sharing, and selling our work in today’s world. The global 3D animation market was valued at nearly $14 billion in 2018 and is expected to grow at an annual growth rate of at least 11% through 2025. That means the opportunity to evolve your skills is on like never before. With the boom in real-time rendering, accessibility of mixed reality, and the growth of 3D across every industry, it’s just a matter of time before everything in the real world has a digital twin.

To incorporate 3D into your workflows, you need truly high-performance computing. Our secure and sustainable portfolio gives you ultimate performance, maximum reliability, and the broadest expandability to get the job done. Get ahead of your evolving industry and leap into 3D with the computing power of Z.

A Twisted tree

Go behind the scenes with Framestore and travel from 2D to 3D with Alex Trochut

On Tuesday at 11 a.m. PST, we’ll be hosting the session “Behind the Scenes: Creating a Magical World for “Power Your Breakthrough.” Join directors Anthony Gibbs and Chris Eckardt of Framestore, the Oscar-winning studio behind HBO’s Watchmen, Disney’s Mulan, and more, for an exclusive deep dive into our latest global campaign – all made from home. Discover the unique role the directors play on a project done fully in animation/CG and how to respond to unexpected logistical challenges, such as a global pandemic, with unique with innovative workarounds.

This year, renowned digital craftsman Alex Trochut will be at Adobe MAX to bring you along on his personal journey into 3D. Over the past three years, Alex has completely transformed how he works and what he’s capable of creating. Tune in to the Big Tent on Wednesday at 3:00 p.m. PST to uncover how he took his signature 2D typography and evolved it into 3D with the power of high-performance computing. Since he made the leap, he has created breathtaking work for the TRUTH campaign, Volkswagen, Oreo, and more. Be on the lookout for his mini session at this year’s MAX.

Propel your work forward

At Z by HP, we’ve spent decades innovating across all phases of your creative process. With our tech, you can merge the physical and digital worlds, create concepts in real time, and experience your ideas in completely new ways. From first sketch to final product, we have a solution for every step of your workflow.

We’re excited to introduce ZBook Create, our latest laptop specifically designed for creators. Transform your work with NVIDIA® GeForce® RTX™ graphics, real-time rendering, and the power of Z, all packed into an ultra-sleek design. It’s the new standard for the serious creator.

Adobe MAX – The Creativity Conference

Luminary speakers, celebrity appearances, musical performances, global collaborative art projects, and 350+ sessions — all at no cost.

Watch MAX on demand

Topics: 3D & AR, Typography, Adobe MAX, Creative Inspiration & Trends, Creative Cloud,

Products: Creative Cloud,