Stand out on social with the Adobe MAX Social Media track
By Noreen McInnis
Posted on 10-02-2020
As a social content creator, it can sometimes feel like you’re always grinding. Between managing multiple platforms, learning about new features, and staying on top of the latest trends — not to mention creating content that your followers love — it’s not always easy to figure out how to take your content to the next level. Luckily, Adobe MAX has you covered.
The sessions in the Social Media track bring together pro content creators and industry experts to share practical tutorials and best practices that will help you own your social presence. It’s perfect for anyone who wants to make great photo, video, or graphic content for social media — whether you’re growing your channel, building a brand, or just want to stand out from the crowd.
You’ll learn how to express yourself, connect with your audience, and create thumb-stopping content. Get simple tips for making photos and graphics that pop, find out how to shoot and edit videos like a pro, and learn how to get the most out of platforms like Instagram and TikTok using just your smartphone.
Make sure you’ve registered for the MAX conference to take advantage of all the know-how our expert presenters are offering, then select the courses that are right for you. To help you get started, here are five sessions in the Social Media track you won’t want to miss:
Quick Tips for Creating the Most Engaging Social Media Videos — Amber Torrealba, Filmmaker, Content Creator and Adobe Ambassador
Creating video content that draws attention is the key to standing out. In this session, join Amber Torrealba, content creator and Adobe Ambassador, as she demonstrates Adobe Premiere Rush tips and tricks that can take your content to the next level on your social media channels.
- How to make your content stand out
- Tips for shooting to edit
- Lighting and color techniques
- How to work with audio
How to Make Instagram Stories That People Can’t Stop Watching — Jessica Neistadt, Instagram and YouTube Content Creator
Join popular Instagram and YouTube influencer and content creator Jessica Neistadt to learn how to take your basic photos and videos to the next level. Explore how specific techniques can make a world of difference to your audience engagement, plus see how you can use Instagram stories to increase engagement and build a strong community while you grow your profile.
- How much is too much when it comes to video length, posting frequency, edited versus unedited stories, and more
- Color correcting your content to make it stand out
- High-quality presentation and design to make your stories more aesthetically and visually appealing
- Gamification to boost audience engagement and retention
Adobe Premiere Pro for Social Media Video Creation — Valentina Vee, Content Director, valentinavee.com
Learn the most effective techniques to edit social media videos more efficiently. Join content director and Premiere Pro guru Valentina Vee to see how to reduce your editing time and make your videos stand out from the crowd. You’ll leave with new tools for faster editing, customizing music and graphics, automatically reframing for different platforms, and more skills you can put to use right away.
- Editing tips and shortcuts
- Timesaving tips using Adobe Sensei features in Premiere Pro
- How to customize graphics templates and music
- How to easily reformat videos for different social platforms
Winning Strategies for Gaining TikTok Followers — Alex Stemplewski, Artist/Creator
Learn proven techniques for increasing your TikTok footprint from photographer Alex Stemp. He’ll illuminate how he gained over 10 million followers to become TikTok’s most recognizable photographer at a time when the platform was best known for viral dance challenges. Stemp will walk through his approach to TikTok and even talk about some tactics to avoid.
- What sets TikTok apart as a social media platform
- How to craft your unique style
- How to think about creating TikTok content
- Tactics for going viral
How to Be the Social Content Creator That Brands Love — Anna Prosser, Character Select Agency
Learn how to make clients say, “We can’t wait to work with you again!” Join Anna Prosser, creator, streamer, and former managing producer for creator development at Twitch, as she shares her unique insights gained from years of hiring creators and working with brands as an online content creator herself. If you’ve ever wondered how to get your work in front of the right people and make sure that they keep coming back for more, this session is for you.
- Communicating professionally and persuasively with companies and potential clients
- Considering your personal brand and building thoughtful brand relationships
- Establishing habits and etiquette that make you a beloved collaborator
These sessions are designed to help you showcase your creativity on social media and engage your audiences in a way that is unmistakably you. And, these are only five of the many sessions available in the Social Media Track. Check out more of the socially minded offerings here.
If you haven’t registered for MAX yet, there’s still time, but not for long! Register now.
Topics: Adobe MAX, Events, Creativity, Insights & Inspiration, Creative Cloud,
Products: Premiere Pro, Premiere Rush,