Adobe film celebrates Black creativity

Text reads from left to right the artists featuring their respective work: Yannis Davy Guibinga, Esther Luntadila, Joshua Kissi, and Aurelia Durand. Image is vibrant with orange, yellow, green and purple hues showing multimedia art.

By Adobe Communications Team

Posted on 10-19-2020

How we see the world is a reflection of our experiences, our beliefs and the stories that we share. When more perspectives are seen and heard, the world becomes more vibrant and accepting. Creativity exists everywhere, but not everyone has the same opportunity to share their unique perspectives. For the next generation of Black creators, seeing themselves and the full spectrum of Black creativity is crucial.

At Adobe, we are committed to supporting, elevating and celebrating underrepresented creators so the world can see, learn and benefit from diverse voices.

In that spirit we have launched a new chapter in our campaign, featuring the work of Black creators such as Laci Jordan, JD Barnes, and Kriss Munsya.

We are proud to share “When I See Black”, a dedication to the spectrum of the Black experience told through the eyes and voices of Black creators set to Gregory Porter’s track “Revival”. This piece features artwork from Esther Luntadila, Crystal Kayiza, Temi Coker, Barry Yusufu, Devin Wesley, Aurélia Durand, Shani Crowe, Yannis GuiBinga, Asia Hall, Lawrence Agyei, Ismail Zaidy and Joshua Kissi.

We are excited to be partnering with Hulu to showcase “When I See Black” on their programming, including the latest installment of Black Stories Presents: Your Attention Please hosted by Craig Robinson.

“Seeing creators like yourself, especially for this next generation, is absolutely crucial,” said Ann Lewnes, executive vice president and chief marketing officer at Adobe. “We are proud to be celebrating the vibrant spectrum of creativity that exists in the world, because we all benefit when more perspectives are shared.”

We have also launched a conversational series called Create Change which brings together diverse creators from a spectrum of disciplines, including; Emmy Award-winning writer, creator, producer and actor, Lena Waithe; costume designer and founder of Black Owned Everything, Zerina Akers; poet and author, Cleo Wade; and art curator, advisor and artist advocate, Destinee Ross-Sutton.

Today’s announcements encapsulate our celebration of Black creativity and long-standing commitment to creativity for all, ensuring every one of us—regardless of race, ethnicity, ability, gender or sexual orientation—has the opportunity to share our story with the world.

The “When I See Black” film was made in partnership with creative agency 72andSunny Los Angeles.

Topics: Diversity & Inclusion, Responsibility, Brand,

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