Deloitte Digital launches the Connected Creative Studio in collaboration with Adobe

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By Simon Williams

Posted on 10-28-2020

Deloitte Digital today announces the launch of the Connected Creative Studio — a global practice focused on evolving in-house digital marketing, content and design studio teams to drive operational success.

With experts based across the UK, US, Canada, South Africa and Australia, the Connected Creative Studio will combine Deloitte Digital’s creative consulting and technical expertise with Adobe’s cloud platforms.

The Connected Creative Studio will work with in-house marketing, content and design teams to enhance their processes and ensure they are supporting the objectives of the business they sit within. This can be done, for example, by developing their design systems, data analytics, tech stacks, governance structure, strategic goals and innovation pipelines, with the overarching aim of improving brand experiences.

“We’ve developed the Connected Creative Studio to help in-house teams better apply creativity with technology for business,” says Andy Sandoz, global chief creative officer at Deloitte Digital. “In-house teams are evolving to meet the opportunity new technology provides, and that consumers increasingly demand, for more personalised, human experiences. Considering the future of an in-house team, you start to see the potential of it as a powerful, creative engine set at the heart of a consumer-first business. Effective in-house teams create better customer experiences, at speed and scale, but also foster connections right across the organisation, adding insight and innovation into every part from supply chain to service, and enabling creativity to flow throughout.”

The Connected Creative Studio will work with clients to modernise their in-house studios using cloud technologies, AI and data-driven design, to deliver effective creative campaigns. This will make it easier for global organisations to centralise collateral across geographies, reducing repetition and risk, while increasing efficiencies and customer engagement.

The latest features from Adobe Creative Cloud take full advantage of working in the cloud, allowing real-time co-creation and seamless collaboration. Working with Deloitte Digital’s Connected Creative Studio will radically change the way brands deliver experiences, both internally and externally to customers.

At Adobe MAX 2020, Andy put a spotlight on the importance of creativity in the business transformation process. Watch the session on demand, and get his advice on the ways creatives can position their skills to business leaders and act as consultants, showing how creativity can be used to intersect the business and drive change.

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