Validate your designs and experiences with UserTesting and Adobe XD
By Allison Thornton
Posted on 12-03-2020
Providing customer-centric products and experiences starts the minute you put the proverbial pen to paper. Getting feedback at the start—and throughout—the design and development process ensures you are headed down the right path towards creating something amazing for your customers.
We can all agree that customer feedback is the cornerstone for building great products and experiences, however, collecting it hasn’t always been easy. And without a seamless and simple way to solicit feedback on designs and prototypes, designers often rely on their gut to make decisions.
Introducing UserTesting’s Quick Answer plugin with Adobe XD
At UserTesting, it’s important that we provide you with the technology, integrations, and plugins you need to collect, share, and leverage customer insights where and when you need it most.
That’s why we’re excited to announce that we’ve launched an upgraded UserTesting plugin for collecting fast customer feedback when creating designs and prototypes directly in Adobe XD. This new plugin allows you to quickly and easily test prototypes and sketches, streamline the collection of customer feedback (without sacrificing the integrity of the research), and more effectively embed human insights throughout your design process.
In order to do this, the plugin allows Adobe XD users to launch professionally-designed Quick Answer tests—like Validate a Prototype—directly from the platform so you can get feedback on designs without having to bottleneck research resources. Ultimately, so you can quickly validate designs and drive productive iteration towards a successful product or feature launch.
What are Quick Answers and how will they work within Adobe XD?
Quick Answers are UserTesting templates that help people gather their own customer feedback on designs and prototypes. Simply, a Quick Answer test will record video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you and designed to answer the most common design questions.
With the launch of the new plugin, you will be able to activate it simply by downloading it from the Adobe XD marketplace. Once connected, users can launch Quick Answer tests in minutes.
With one click, you can get started creating your study. Fill in your study details, including the name and published prototype URL, and select your preferences, including your target audience (to reach members of your Saved Audiences or those of your own network using My Recruit), and launch your test! Studies launched within Adobe XD can be accessed within your UserTesting dashboard, as with all your other studies.
Realize the potential of the Quick Answers plugin for Adobe XD
Imagine this scenario—you’re a UX designer working for an e-commerce site that’s planning a complete overhaul of their shopping cart and checkout experience. There are many moving parts to this initiative, but you’re focused on the form flow where customers provide their shipping and billing information. You need to validate the usability of the prototype you’ve created for this experience, however, your small research team is slammed with other areas of the project. With limited bandwidth to design and launch the usability study, you’re pressured to move the project forward without delays and missed deadlines.
The UserTesting Quick Answer plugin for Adobe XD allows you to alleviate these challenges, empowering you to quickly and easily launch your prototype test—without ever leaving the XD interface. And because Quick Answer tests are templated and designed by research experts, you can rest assured that the integrity of the research you’re conducting is maintained. At the end of the day, you’re enabled to move forward with your project deliverables, streamline the collection of customer feedback, and reduce the burden on research resources.
With clear access to information that helps your design teams to act on customer feedback quickly and with confidence, they are better empowered to boost productivity while creating exceptional customer experiences.
Validating the earliest of sketches and product or feature ideas with your customers ensures you get a solid start before you invest the time and resources into further development. And getting customer feedback throughout the design and development process also helps you steer clear of critical usability missteps that often require even more time and resources to fix.
By making it easier to initiate a study and gather fast and helpful feedback, our UserTesting plugin for Adobe XD brings your customers’ needs and expectations even closer to the starting point of great designs and ideas.
Topics: Design, Creativity, Events, Insights & Inspiration, Creative Cloud, Adobe MAX,