15 mind-blowing stats about user experience design

By Giselle Abramovich

Posted on 12-17-2020

In a pandemic-driven market, where more people are consuming content across multiple devices, great user experiences (UX) for customers become a more critical factor to a company’s success. Indeed, graphic designers, user interface (UI) designers, and motion designers are the people shaping the experiences we have online.

We scoured the web to better understand the UX design landscape, what trends are ahead, and why companies should prioritize the discipline to provide great customer experiences.

1. Intentional and strategic user experience has the potential to raise conversion rates by as much as 400 percent. (Source: Forrester)

2. Every $1 invested in UX results in a return of $100 (ROI = 9,900 percent). (Source: Forrester)

3. Ninety-four percent of first impressions to a brand’s website relate to the site’s web design. (Source: Web FX)

4. Eighty-nine percent of consumers shop with a competitor after a poor user experience. (Source: Web FX)

5. Only 55 percent of companies are currently conducting any user experience testing. (Source: Truelist)

6. Website testing is expensive, perhaps the main reason most businesses avoid doing it. Yet, user experience statistics for 2020 show that just five users are enough to find 85 percent of your site’s issues. (Source: Tech Jury)

7. The UX profession is expected to grow from about 1 million people in 2017 to about 100 million people in 2050. A growth factor of 100. (Source: NN/g)

8. Fifty-two percent of users said a bad mobile experience made them less likely to engage with a company. (Source: Urban Menu)

9. More than 70 percent of small business websites do not use “call to action” buttons. (Source: Uxeria)

10. Get ready for a greater demand in augmented reality (AR) user experience designers: The AR market was valued at $6.8 billion in 2018 and is expected to reach $72.7 billion by 2024. (Source: Research and Markets)

11. Ninety percent of users have stopped using an app due to poor performance. (Source: Toptal)

12. Seventy-five percent of online users judge the credibility of a website based on its overall aesthetics (Source: Inside Design Blog)

13. Seventy percent of enterprise CEOs see UX & CX as a competitive differentiator. (Source: Userzoom)

14. ESPN.com revenues jumped 35 percent after they listened to their community and incorporated suggestions into their homepage redesign. (Source: Inside Design Blog)

15. By 2023, customers will prefer to use speech interfaces to initiate 70% of self-service customer interactions, up from 40% today. (Source: Gartner via No Jitter)

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Topics: Design, Creative Cloud, Creativity, Trends & Research,

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