Adobe Experience Manager Content & Commerce innovations delivering exceptional shoppable experiences

Adobe Experience Manager Content and Commerce helps brands deliver commerce experiences at scale everywhere and integrates to Magento Commerce or 3rd party commerce engines

Person transacting on a mobile device

Adobe Stock / John Stocker

By Josh van Tonder

Posted on 01-21-2021

In light of the pandemic, digital has become the primary way for people to connect, work, be entertained and shop. Data from Adobe Analytics shows that online spending over the 2020 holiday season grew a spectacular 32 percent YoY in the US. And for the first time ever, more than half of online spend came from smartphones on Christmas Day. Overall, smartphones accounted for 40 percent of the holiday season’s ecommerce growth. The shopping and spending habits show that successfully engaging consumers on digital and mobile is more critical than ever for commerce.

To contend with this massive shift of consumers going online to buy, brands need to quickly overcome common challenges faced in delivering exceptional digital and mobile experiences, such as struggling to create app-like shoppable experiences that convert to sales at any point of customer journey. In addition, brands cannot seamlessly scale while gaining insights to optimize their experiences.

Adobe Experience Manager

A powerhouse combo for your content and digital asset management needs.

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Adobe Experience Manager Content and Commerce helps brands deliver exceptional and shoppable experiences at scale. This leverages Adobe Experience Manager’s cloud-native combo of Content and Digital Asset Management for exceptional commerce experience creation and delivery; and Adobe Commerce Integration Framework(CIF) which connects any commerce engine with Adobe Experience Manager to provide a seamless content and commerce experiences.

Our latest innovations for Adobe Experience Manager Content & Commerce accelerates time to value of omnichannel commerce experiences — now with integration to Magento’s PWA Studio — using unified content and commerce authoring, all augmented by AI/ML innovations to gain efficiencies and aid personalization:

Omnichannel and headless commerce experiences

Photo of iPhone with a shopping app open

Our new Experience Manager integration to Magento’s Progressive Web App (PWA) framework, PWA Studio makes it easy to deliver engaging, app-like, shoppable experiences on mobile and desktop devices. With consumers primarily using their mobile devices to complete retail transactions, marketers need to create rich and fast mobile web experiences to drive engagement and conversions. Venia, Magento’s PWA reference storefront designed with a headless approach, is the fastest way to deliver these engaging experiences — and can now be managed through Experience Manager. Marketers gain ability to use Experience Manager’s powerful authoring tools to create immersive shopping experiences, without having to learn their commerce system. Experience Manager also provides a live preview of headless PWA experience to speed experience management. This new integration to PWA Studio provides maximum agility for brands to easily create exceptional app-like experiences across the customer journey to drive consumer engagement and conversions.

It is also easy with Experience Manager to transform any site into a PWA at the click of button. This means that a site can be installed on mobile devices with access to content, even without connectivity.

Adobe Experience Manager Content & Commerce also provides rich headless support like commerce GraphQL and RESTful APIs to fuel content & commerce experiences everywhere - such as embedded commerce in IoT devices, mobile apps, or single page apps (SPA). To provide maximum omnichannel velocity, the SPA Editor allows developers to use their framework of choice — React, Angular, Vue.js or any other JavaScript — for building SPAs while still empowering marketing with in-context editing of SPA content.

Accelerate go-live for fast time to value

Adobe’s Commerce Integration Framework (CIF) combined with Experience Manager’s out-of-the-box features and headless content & commerce APIs allows brands to build amazing online shoppable experiences rapidly. This framework is Adobe’s recommended best practice solution to integrate commerce solutions with Experience Manager; with a connection to Magento and Adobe Commerce GraphQL APIs to connect to any commerce engine to AEM. CIF allows a seamless integration of any API-driven solution with Experience Manager and its storefront.

Intelligence-optimized experiences at scale to drive conversion

To deliver personalized experiences at scale requires efficiency in creating optimized and relevant content. We’ve extended our Smart Tags on assets, an intelligent service powered by Adobe Sensei AI/ML, to now include text and color tagging. These new capabilities in Experience Manager eliminate countless hours required to properly tag assets by providing automated rich metadata which makes finding the right content for experiences fast and easy.

Differentiated customer experiences by unifying content and commerce authoring

In today’s climate, brands need to be increasingly agile and empower more people to deliver shoppable experiences. Adobe Experience Manager Content and Commerce empowers marketers to create digital store experiences using product information in Experience Manager. Practitioners can also now easily augment product data using Experience Manager without developers extending the product model in the PIM. Smooth integration of all content and product data in one unified view, accelerates creation and delivery of shoppable experiences and helps keep developers focused on delivering innovations.

With these innovations, Adobe is enabling brands to deploy exceptional shoppable experiences faster and more efficiently across every digital touchpoint. Please visit here to learn more about Adobe Experience Manager Content and Commerce.

Topics: B2B, High Tech, Manufacturing, Retail, Telecom, Travel & Hospitality, Experience Cloud,

Products: Experience Cloud, Experience Manager, Magento Commerce,