New Adobe tools help developers manage content and power digital experiences
At Adobe Developers Live virtual conference, Adobe announced new Experience Cloud initiatives to help developers bridge the gap between content and commerce.
By Josh van Tonder
Posted on 02-08-2021
At Adobe, we understand that content is the life blood of customer experience. Now that our world is more connected than ever, it is important to be able to quickly create and reiterate customer experiences, and a big part of that is making sure customers receive the right content across the entire customer journey. App-like and immersive experiences are now a must, and at the center of this effort are developers.
However, developers are struggling to deliver cohesive content across every touch point (modern web, smart watches, native apps, etc.). That is because until now, content has been siloed and difficult for developers to easily access to create new app-like experiences that meet consumer expectations.
Today, at Adobe Developers Live — Adobe’s virtual conference dedicated to bringing together digital experience developers — we announced new Adobe Experience Cloud capabilities that provide developers best-of-breed tools to create and manage experiences. Specifically, new headless content management system (CMS) capabilities in Adobe Experience Manager help developers seamlessly deliver content, and new updates to the Commerce Integration Framework (CIF) allow developers to create shoppable app-like experiences that combine content and commerce.
Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud, is the industry’s most advanced cloud-native solution for digital experience management and brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility.
New headless CMS capabilities in Adobe Experience Manager
To allow developers to easily fuel content into multiple touchpoints, we are introducing GraphQL APIs for headless content delivery. GraphQL, an industry standard, application-agnostic query language to retrieve content, lets developers get exactly the content they need — nothing extra — so that content matches the needs of their app. Additionally, queries can also return all nested content in a single call. Because fewer requests are being made in both directions and less bandwidth is being used, overall app performance improves.
Adobe Experience Manager also offers agility to extend from headless to hybrid content delivery when needed, allowing marketing teams to collaborate with developers, which improves experiences and content velocity.
By leveraging GraphQL, developers are empowered and can deliver content into any touchpoint via the framework of their choice. For example, by leveraging the GraphQL API, a mobile app developer can query for marketing content from Adobe Experience Manager. Personalized content is then sent to the app which renders its UI. From there, a marketer can use Experience Manager’s authoring UI to flexibly add and edit marketing content across multiple devices and touchpoints, saving the marketer time and resources.
Easy integrations with Commerce Integration Framework
Adobe Experience Manager can now integrate and extend commerce services from Magento and other commerce solutions through Adobe’s Commerce Integration Framework (CIF). CIF is built on rich APIs that can be easily extended, enabling a seamless storefront authoring experience in Adobe Experience Manager with faster-time-to-market at a lower cost.
Pentair, a world-leading company, delivering smart, sustainable water solutions to homes and businesses worldwide, leveraged Adobe’s CIF to integrate its commerce and content solutions on time, within budget targets and without a single moment of service interruption.
“Integrating our content and commerce solutions via Adobe’s framework is creating an enterprise solution for our business,” says Patrick Theimer, vice-president of digital customer, Pentair. “By leveraging the CIF, we can share properties, such as data and analytics across our brands, to provide a comprehensive experience to customers. Through this integration, we gain the efficiency and effectiveness of a shared platform across the enterprise.”
Read more about how Pentair is leveraging Adobe solutions to deliver great customer experiences.
Topics: Content Management, News, Commerce, Content Velocity, Experience Cloud
Products: Experience Cloud, Experience Manager, Magento Commerce,