Power up your product knowledge during Adobe Summit Innovation Super Sessions

Adobe Summit Innovation Super Sessions offer product-focused deep dives designed to help industry leaders and digital marketers discover the latest trends and technologies.

By Adobe Communications Team

Posted on 03-15-2021

Sometimes you need to roll up your sleeves and dive in — that is where Adobe Summit Innovation Super Sessions come in.

This year, Adobe Summit attendees can jump into any or all of these five product-centric sessions, each designed to go deep on product innovations and customer-driven use cases. Each Super Session is an ideal opportunity to discover what is new and what is next from Adobe Analytics, Adobe Experience Cloud, Marketo Commerce, Workfront, Marketo Engage/Bizible, and more.

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During these sessions expect to hear from Adobe innovators, plus leading-edge brands and businesses including Walgreens, WPP, Poly, and more. You will walk away with insights and intel to power your customer experiences.

Here is a run-down of this year’s Innovation Super Sessions, and what to expect.

Analytics, Insights, and Activation: Data-driven Customer Experiences

Hosted by Anjul Bhambhri, Adobe SVP of Experience Platform and solutions, and Eric Matisoff, principal evangelist of analytics & data science, this data and insight-focused Super Session unpacks the shifts in customer experience management (CXM). As brands respond to changing privacy regulations and the approaching cookieless environment, it is more important than ever to integrate a future-ready customer data platform (CDP). This session will walk attendees through Adobe innovations that can help.

Content Creation: Fueling the Digital Economy With Content Everywhere

There is no question we are in a digital-first world, powered by personalized content that inspires every customer journey — and promotes long-term loyalty — and success. During this session, Loni Stark, VP of Experience Manager, and Ben Tepfer, senior technical evangelist for Adobe, share the trends in content creation and how organizations can make the most of higher customer engagement during this period of rapid digital transformation.

Customer Journey Management: Orchestrating Personalized B2C and B2B Customer Journeys at Scale

This Super Session presents insights spanning personalization, B2B marketing, and account-based marketing. It is designed to help B2B and B2C leaders and practitioners create more consistent, tailored experiences with empathy, agility, and scale. Expect actionable intel that will improve customer value — today and in the long term.

Also central to this session: integrating artificial intelligence (AI) and predictive journey management to boost loyalty and growth.

Collaborative Work Management: Powering the Work Behind Great Customer Experiences

Alex Shootman, VP & GM of Workfront at Adobe, leads this Collaborative Work Management Super Session. You will be introduced to the combined power of Workfront and Adobe and see how, together, we are creating end-to-end work management solutions, optimized for the modern marketing environment. You will also get a peek at original research from Workfront’s 2021 State of Work report.

Workfront customers will be front and center, including Robyn Tombacher, global head of workforce management at WPP, Jenifer Sawzwedel, senior director of marketing operations and enablement at Poly, and Kate Tornatore, director of strategic execution for Penn State Global Campus. They will share how they have improved performance and customer experiences by integrating the right marketing system of record.

Commerce: The New Commerce Imperative

The retail landscape has changed dramatically, and now, digital commerce is dominating in every niche in both B2B and B2C. During The New Commerce Imperative, Jason Woosley, VP of commerce and developer experience, and Jennifer Small, Adobe senior solutions consultant, discuss how Adobe Commerce Cloud (powered by Magento) brings ways to be more agile and reach a highly-targeted — and much broader — audience of buyers.

These Innovation Super Sessions will help you gain the CXM insights you need to prepare for the future of marketing, straight from the innovators setting the wheels in motion. Register for Adobe Summit now and start browsing these diverse sessions.

Register for Adobe Summit for free, then browse and register for Innovation Super Sessions now.

https://blog.adobe.com/en/publish/2020/12/07/adobe-completes-workfront-acquisition.html

https://blog.adobe.com/en/publish/2020/06/30/walgreens-boots-alliance-selects-adobe-experience-cloud-for-next-phase-of-digital-transformation.html

https://blog.adobe.com/en/publish/2021/02/17/level-up-your-learning-with-adobe-experience-league.html#gs.uqf0ic

Topics: Adobe Summit, News, Events, B2B, Experience Cloud,

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