Adobe Summit 2021 recap — Look what’s possible with Experience Manager now
See Adobe Experience Manager innovation featured above in the Content Creation Innovation Super Session demo.
By Haresh Kumar
Posted on 05-19-2021
Adobe Summit 2021 featured more than 400 sessions and speakers. That’s a lot to absorb, so the Adobe Experience Manager team made it easier with this handy overview of the Experience Manager highlights you care about most. Want to explore on your own? Check out Summit on demand.
Digital has become de facto
Digital engagement amongst enterprises has never been greater than it is now. In fact, despite the pandemic, a recent 2021 trend study by Adobe and Econsultancy found that more than 70 percent of companies that outperformed their sectors from a digital experience standpoint were three times more likely to perform well in 2020. The study surprised many by revealing that digital transformation across big companies — expected to take 5-10 years by most analysts — sped up because of the pandemic. This helps prove that companies can thrive in this ‘new normal’ state — if they have the right digital foundation.
That’s the good news. The bad news is that most enterprises report only about 20 percent of their assets (graphics, videos, images, etc.) are tagged (with metadata). Plus, many teams are siloed, which can lead to negative outcomes for the digital ecosystem, such as longer times for teams to get content in market and poorer customer experiences.
According to Loni Stark, vice president, Adobe Experience Manager, product management and marketing, this is where Adobe and Experience Manager can have a tremendous impact. Her Innovation Super Session, part of the Fueling the Digital Economy with Content Everywhere series, outlined how companies can reimagine content management and delivery via three important ways:
- Empower more teams to create valuable, on-brand customer experiences. That means making content easy to access and use for all roles in an organization, helping silos become a thing of the past.
- Rapidly engage with customers at any digital touchpoint with flexible, API (application programming interface) — first experiences. This will help make content adaptable, and seamlessly flow into all customer experiences — from websites to mobile apps, to other digital screens surfaces, and even voice.
- Optimize content by incorporating artificial intelligence (AI) to maximize business impacts. This facilitates future growth by automatically removing common challenges, such as managing image sizes and adding metadata, and enabling team members to work — and hit their goals — faster.
What’s new with Experience Manager Assets?
Recent research shows that 57 percent of enterprises are already using or experimenting with machine learning (ML) and other AI technologies — with amazing results.
Adobe is empowering the automation trend by making the digital asset manager “smart” with advanced ML, efficient with automation at scale, and easy with asset management available across Adobe Experience Cloud. Even new team members can be up and running on day one.
Watch the Summit session with Adam Crane and Leticia Rossi, digital asset management experts at Dell as they discuss their company’s journey of personalization at scale by making their global enterprise future-ready with metadata — thanks to Adobe Experience Manager Assets. Learn how they empowered teams to dynamically personalize emails targeted to individual users, and how Dell has realized tremendous return on investment since implementation.
Adobe Experience Manager Sites innovations for omnichannel delivery
Content is the soul of any experience, yet front-end developers have typically been alienated from accessing the actual content. The new innovations in Experience Manager Sites radically changes that scenario. Replay the Adobe Experience Manager Sites: Top Innovations session to learn more about new features that help marketers and developers come together to bring digital experiences to any digital channel.
Then join Paul Bucalo, director of campaign and creative strategy at Walmart, to see how Walmart built one of the largest Intranets, and uses personalization to improve the employee experience, as well as empower personnel in store, power chatbots, omnichannel and headless mobile applications, enterprise integrations and more.
Finally, get behind the scenes and discover how we at Adobe use Adobe Experience Manager to deliver content to Creative Cloud apps via a headless content management system, at massive scale.
More Adobe Experience Manager Summit sessions to check out
Mastering digital forms for multichannel engagement
Want to leverage AI and ML to accelerate time to value? Some companies have gained more than 300 percent ROI when boosting enrollment using Adobe Experience Manager Forms’ advanced automation.
Explore Experience Manager as a Cloud Service
- Discover the top innovations to achieve SaaS-like agility with Experience Manager.
- Take a deep dive into the best practices for transitioning to Adobe Experience Manager Cloud Service.
- Learn about NI’s journey adopting Experience Manager as a Cloud Service?
Summit sessions for developers to further accelerate your Adobe Experience Manager efforts
- Headless Goodness with Adobe Experience Manager and GraphQL
- Supercharge Large Asset Migrations with Adobe I/O
- Build Single Page Apps with Adobe Experience Manager
Wondering what to do post-Summit?
Take advantage of these other ways to enhance your partnership with Adobe and Experience Manager.
Join Experience League where you get in-depth exploration into a variety of Adobe Experience Manager features. A comprehensive library of videos and tutorials — including multi-step courses that guide you through each feature from start to finish — is right at your fingertips, anytime. Watch tutorials.
Finally, take your Adobe Experience Manager knowledge to the next level with Experience Manager Skill Builder webinar series, on demand when you are ready to learn. Register for a webinar.
Topics: Adobe Summit, Events, Experience Cloud, Digital Transformation
Products: Experience Cloud, Experience Manager,